Qualitative Research: Everything You Need to Know | Infiniti Research

Qualitative Research: Everything You Need to Know

Qualitative Research: Everything You Need to Know

What is qualitative research? Qualitative research acts as the starting point of any research project and focuses on analyzing customer attitudes and feelings towards a brand. It helps gauge brand advocacy by shedding light on how consumers feel about the products and services they use. Analyzing consumer needs through qualitative research is often the most […]

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