Why is Packaging Design as Important as the Product itself?

Oct 23, 2017

As quoted by Shane Meendering, Weber Packaging, “Good design is the silent seller.” Companies have slowly started realizing that good packaging design equals increased sales and customer loyalty. Packaging is one of the key aspects that differentiates products from its competitors on the shelf, in most cases, a customer’s buying decision is greatly influenced by the packaging design of a product.IR_Brochure

How to Get a Packaging Design to Make an Impact?

A product’s packaging design is one of the key factors that catches a potential customer’s attention and influences their buying decision. Companies have started employing the best in the packaging industry to identify an appropriate packaging design for their brand. Here are a few factors that would help a brand’s packaging design to stand out from the rest:

  • Know your demographics, e., the age, gender, geographical location, etc. of the target audience
  • Use inexpensive packaging but at the same time should give the customer a high-end feel
  • Make sure the packaging reflects the product and its attributes
  • Consider Eco-friendly and recyclable options for packaging

Key benefits of an effective packaging design

The packaging industry is booming with more companies wanting to venture into new avenues of packaging design and gain an edge over their competitors in the market. Companies carry out extensive research on color schemes, packaging techniques, competitor packaging, etc. before finalizing the packaging design for a product. Let us take a look at the benefits an effective packaging would offer to a brand:

Customer Attraction

As a product sits on the store shelf, the primary factor that attracts a potential customer towards the product is the attractiveness of the product packaging. The more attractive the packaging of a product, the higher are the chances of a customer choosing the product over its competitors.

Product Promotion

Packaging plays an important role in giving information about the product to the customers. The outer packaging gives valuable information about the product to the customer such as the ingredients, directions of use, manufacture date, etc.

Influence Purchase Decision

The customers make purchase decisions on a product based on the information provided about the product on the outer packaging. This helps a customer evaluate if the product’s specifications meets their requirements. An attractive packaging further influences them to take a favorable decision.

Product Differentiation

The packaging of a product is one of the key factors by which customers differentiate a product from its competitors. Therefore, it is essential to have an attractive and unique packaging for a product to stand out from the crowd of competitors.

To know more about the packaging industry.Ask an analyst

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