Why is Market Segmentation ‘A Bird in The Hand’ For Your Business?

Why is Market Segmentation ‘A Bird in The Hand’ For Your Business?

What is market segmentation? In simple terms, market segmentation refers to breaking down your target market into sub-groups of individuals exhibiting similar characteristics including factors such as age, gender, location, past purchases, etc. But this was the old way – wonder how market segmentation has evolved? In today’s data-driven era, digitization has conquered every industry possible. With […]

READ MORE >>