Why is Market Segmentation ‘A Bird in The Hand’ For Your Business?
What is market segmentation? In simple terms, market segmentation refers to breaking down your target market into sub-groups of individuals exhibiting similar characteristics including factors such as age, gender, location, past purchases, etc. But this was the old way – wonder how market segmentation has evolved? In today’s data-driven era, digitization has conquered every industry possible. With […]READ MORE >>