Why is online reputation management important?
Did you know that at least 3 out of 5 people consider the internet as the most reliable source of information about a person or a business? This means that what people talk about your business online has the ability to make or break your brand, making online reputation management vital for survival. A strong brand lives on in the customer’s mind and can command a premium price. To put forth a brand image that instills trust and integrity, it is imperative to undertake an in-depth assessment of their customers’ perceptions. Reliable online reputation management services can help you achieve this. This blog explores some proven steps for brands to increase their digital footprint with better online reputation management strategies.
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Monitor online conversations about your brand
Staying on the beat with every online mention about the brand is one of the most crucial steps of online reputation management to ensure that you are up to date with what customers perceive about your brand. Several platforms are available today for customers to vent out their experiences. When one potential customer reads any negative review about a brand or their products, the chances of losing business with that customer are high. While several social media monitoring tools are available, it is advisable to use a combination of software and human efforts to tackle problematic situations. This includes keeping an eye on your own website content and social media handles for any negative reviews. By taking such steps towards better online reputation management, brands can not only work on minimizing their negative feedback, but also seek opportunities to turn negative customer experiences into positives ones.
Be proactive, not reactive
Social media has made the world highly connected. As a result, a small glitch from the part of the brand can go viral in no time. In the case of such an event, you must be proactive and admit to their mistake rather than trying to defend your brand. This shows the customers that you are bold enough to acknowledge the brand’s shortcomings, instilling a sense of transparency and integrity in the minds of the customers.
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Ensure timely response
Businesses need to have a strong online reputation management team to ensure timely responses to any negative feedback. Delays in response to negative experiences can cause a negative ripple effect on social media platforms, further harming the brand’s reputation. Acknowledging a customer issue and providing a promising solution at the earliest allows you to stay in control of the situation. It is also an indicator of the brand’s eagerness to solve customer grievances and build lasting customer relationships.
Create and promote positive content
You can use online reputation management strategies to build a positive online image and also rise an industry leader. Brands can leverage different channels like newsletters, blogs, and social media pages to create and distribute positive content. This could include, content that depicts brand values, customer testimonials, influencer reviews, and also ‘behind-the-scenes’ corporate videos. Through online reputation management services, brands can understand how to best leverage owned, earned, and paid media to build and propagate a positive sentiment towards the brand.
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