THOUGHTS

Keeping up with the Latest Beverage Industry Trends and Market Updates

Apr 30, 2019

Consumers around the world are moving to a healthier lifestyle, making a great impact on the product offerings of the beverage industry around the world. Customers are switching gradually from caffeine-laden and sugary drinks to alternatives that are more healthy and also environmentally friendly. Companies that want to survive such beverage industry trends must start by filling the gaps in their offering to meet the changing consumer demands.

The article below involves a global beverage industry analysis highlighting some of the key beverage industry trends in their entirety to help companies in the sector understand and stay abreast of the latest news, innovations, and market developments.

Top beverage industry trends

Hyper-personalization of functional beverages

Functional beverages are one of the newest beverage industry trends that offer several health benefits by packing superfood ingredients including turmeric, activated charcoal, matcha, and aloe-vera into the beverages. Functional beverages promote the overall wellness goals of consumers. Some of the key benefits they claim to offer include weight loss, improved sleep, and better gut health. Such healthy grab-and-go options are notable beverage industry trends becoming popular across the globe.

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Increased use of automation

Businesses across industries are highly focused on lowering their costs and maximizing profits. Also, it is a known fact that the food and beverage industry is highly sensitive as even a minor drop in product quality will be easily noticed by consumers and this can greatly hamper the brand image. With automation, beverage companies are trying to eliminate the chances of human error in packaging or quality control and also reduce the overall costs. Several companies are adopting beverage industry trends like automating their processes, thereby reducing costs and allowing them to dedicate more resources to branding and R&D. Automation is also playing a big role in food production and packaging as it allows for precise tracking and measurements to keep up with industry regulations and quality standards. Moreover, players in the beverage industry are considering automation as it helps reduce downtime and increase productivity.

Floral flavors market is blooming

The distinct taste of floral flavors has made it one of the highly lucrative beverage industry trends right now. Floral flavors are also known to possess great aroma and tastes and a lot of other health benefits, without adding extra calories. The EMEA region is expected to lead the global floral flavors market in the next couple of years.

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Premium packaging might soon become a norm

Uniqueness and personalization are two factors that impact buying behavior or modern consumers. Customers now look for more bespoke designs in packaging rather than off-the-shelf products. This is soon to become one of the major beverage industry trends. Beverage companies are increasingly laying importance to packaging by making overhauls to their current designs or even introducing new packaging for their products. In fact, beverage industry analysis by our experts shows that the sector is moving towards new beverage industry trends like premium packaging as a response to consumer desires.

Unspoken benefits of blockchain in the beverage industry

The importance of trust is high in the beverage industry and it plays a great role in building relationships between a company and its customers. The number of people falling ill due to food and beverage contamination is on the rise. This could be due to several factors including improper packaging, fake substitute manufacturers, and the addition of too many preservatives. Players in the food and beverage industry are now becoming aware of the benefits that blockchain technology can provide them in eradicating problems such as the usage of fraudulent ingredients and fake manufacturers. Foodborne illness can be reduced to a greater extent as blockchain can be integrated with advanced AI capabilities and Internet of Things (IoT) to identify and track food products in real-time, making blockchain one of the most popular and attractive beverage industry trends.

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