Based on our recent research, most B2B companies feel an in-depth understanding of business environments is crucial for driving business growth and success in 2021. Given the complexity of business environments today, there is a growing need for organizations across industries to understand market dynamics in detail and keep an eye on evolving market trends to remain competitive. B2B market research and analysis provide the much-needed insights on consumers, industry best practices, competitors, new market opportunities, and risks enabling business leaders to make complex decisions in real-time.
Conducting research periodically can also help businesses keep track of new market trends, identify risks, and capitalize on new opportunities. Our research experts can help you gain in-depth market insights, understand industry profiles, and analyze market research reports.
What
is B2B Market Research?
Business-to-business market research refers to research undertaken entirely within b2b market segments. For example, business-to-business market research methodologies come into play when a business wishes to research its market landscape, supplier base, or other third parties contributing to its smooth functioning.
B2B
market research helps companies take a closer look at target markets and
customer needs. It also provides valuable information that helps devise sales
and marketing strategies, identify new growth opportunities, and create personalized
messages that resonate with buyers across market segments.
B2B market research leverages both primary and secondary sources of market data. Primary sources include data obtained from interviews, surveys, and interactions with b2b focus groups. Secondary research involves analyzing data from published sources like news articles, books, market reports, websites, and financial reports.
Analyzing markets can be challenging, especially when businesses cater to a diverse group of end-users. Request a proposal to understand how B2B market research can help you simplify this process.
Today, significant amounts of data are available to inform your market research needs, including the following sources.
Information from competitor’s websites
B2B market research and financial reports
SWOT analysis reports
Industry profiles
Credit reports
Why
Choose Infiniti Research?
With
over 17 years of expertise in helping leading businesses tap into relevant data
sources for decision-making, Infiniti Research has carved a niche for itself in
the B2B market research segment. Apart from covering different aspects of
market research, our research experts also help you estimate revenue from
various market segments, analyze the competitive landscape, and most importantly,
evaluate every new business decision’s impact.
We adopt a holistic approach to market research, which helps you turn market data into useful information. This insight-driven, holistic approach has helped our clients to reexamine their market entry strategy by uncovering risks and opportunities, thereby empowering them to make crucial decisions using market-specific data, including-
Market sizing data
Consumer insights
Market segmentation inputs
Demand forecasts
Market entry strategies
New market opportunities
Request a free brochure to gain comprehensive insights into our custom market research solutions.
How
B2B Market Research Helps Make Decisions in Real-time
It
can be said that the issues and questions that B2B research focuses on are not fundamentally
different from those that B2C research can address. Though there might not be a
huge difference in the challenges that clients face in each of these methodologies,
the data source and how data is analyzed differs in every research methodology.
Businesses that leverage B2B research for decision making can be classified into three groups:
Business enterprises
providing products and services to meet the needs of other businesses
Enterprises whose
product and service offerings cater to both b2b and b2c customer groups
Organizations
offering products and services to consumer markets but, in the course of their
business, also need to research their suppliers and business clients
Every
business, irrespective of the industry, requires market-specific data to guide
decision-making. Businesses looking to analyze complex, global markets need up-to-date
market information to support their decisions. Due to many such factors, B2B
market research plays a vital role in today’s business world.
Analyzing
how B2B market research enables a business to achieve objectives and address
their business issues and opportunities will produce a workable research
design. While there is no set standard to build a research workflow, being aware
of what B2B market research methods can deliver market-specific insights aids
the design process.
As far as business decision-making is considered, B2B research provides critical insights into the market and consumer landscape, enabling a company to understand how its products or services are perceived in the market. When effectively integrated with competitive research, B2B market research offers valuable information on the external market condition, emerging technologies, regulatory and compliance policies, and the overall competitor landscape.
Hence, B2B research turns out to be crucial in driving real-time decisions by helping businesses evaluate underlying market assumptions, plan and analyze future market scenarios, and drive reach through targeted messaging.
We help our clients make smarter decisions to achieve rapid business growth
Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.
Written By: Vishesh Kumar, Associate Vice President at Infiniti Research Employee insights can pack more punch into market intelligence than you’d expect: Admittedly, not every employee is an internal entrepreneur or feels motivated to don that cap. However, every...
Written By: Gaurav Sharma Overview Market Size of a product/service is necessary for every business. But why? It’s an indicator that can help you assess the profit potential of your business. You always want to be a step ahead of your competitor(s) when doing business...
Written By: Mohit Sharma The chemical industry, a dynamic and pivotal sector, continually evolves as market dynamics shift and user requirements diversify. To navigate this landscape effectively, a strategic approach to market segmentation becomes indispensable. In...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.
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