Why Healthcare Market Segmentation is Invaluable to Providers

Why Healthcare Market Segmentation is Invaluable to Providers

Why Healthcare Market Segmentation is Invaluable to Providers

Market segmentation is used by companies across industries to group their customers into diverse groups based on their similarities and analyzing each group separately to identify key factors affecting their behavior. Healthcare market segmentation is a relatively new concept. It provides insights into the behavior of healthcare consumers in an environment where healthcare is moving [...]

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