Four New-age Customer Segmentation Models Every Marketer Should Consider

Four New-age Customer Segmentation Models Every Marketer Should Consider

Customer segmentation is the heart of the marketing efforts of any company. Traditional techniques such as demographic, geographic, behavioral, and psychographic segmentation could often prove to be hectic for marketers. These practices often involve grouping consumers into segments based on their needs and self-stated psychographic profiles and then attempting to target a high priority segment with […]

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