Everything you Need to Know Before Developing a Product Segmentation Strategy

Everything you Need to Know Before Developing a Product Segmentation Strategy

 What is product segmentation?  A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from a marketing segmentation? Marketing segmentation involves identifying various target markets for creating different messages for selling the same product to each group. […]

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