The fashion industry has undergone significant changes over the past few years. Today, fashion is much more than just functional clothes; it is an expression and extension of oneself. It is the same idea that is driving purchases in the fashion industry. An average person now owns more cloth than what they used to a few years back. The increase is not only seen in volumes but also in variety, as people will have a collection for partywear, formals, casuals, beachwear, and sportswear. The rise of e-commerce has also contributed to the growth of fashion retail. Such impressive growth of the apparel industry has also brought about its fair share of challenges to the retailers. With so many apparel options available across thousands of brands, it becomes hard to predict customer preferences. The fashion retail industry is also facing challenges such as:  

Top Challenges in Fashion Retail

Growing consumerism

Consumers today have the option to choose from thousands of brands. They also have the option of using multiple channels – be it a retail store, e-commerce platform, or mobile commerce. Additionally, consumers demand variety and novelty. Consumers often demand apparels they see on media that is worn by their favorite celebrity. So, it is a challenge for brands in the fashion industry to provide new collections, SKUs, and product range in a short amount of time. Such pressures can create complications in the supply chain, product development, planning, production, and fulfillment.

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