Why Are Businesses Shifting Their Focus Towards Customer Segmentation?

Why Are Businesses Shifting Their Focus Towards Customer Segmentation?

As quoted by Peter F. Drucker – the father of modern management “The major aim of marketing is to know and understand customers so well that the product or service fits their requirement and sells itself.” Though most of the businesses today have a specific niche to which they cater, it has become the need […]

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