Business Intelligence Vs. Business Analytics – Similarities and Differences

Business Intelligence Vs. Business Analytics – Similarities and Differences

Today, the business world has become fiercely competitive, and decision makers can’t rely on gut feeling anymore to create long-term strategies. So a lot of high-level words are thrown around in the boardroom discussions. Such terminologies emphasize the use of data-driven decision making. However, the term business analytics and business intelligence are often used interchangeably. […]

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