Building a Strong Market Positioning Strategy | Infiniti Research

Building a Strong Market Positioning Statement: What Companies Must Do

Building a Strong Market Positioning Statement: What Companies Must Do

What is market positioning? Market positioning outlines what businesses must do to market their products or services to the target customers. It involves the ability to influence consumer perception regarding a brand or its offerings relative to competitors. The primary objective here is to establish the brand identity or image in order to change consumer [...]

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