Augmented Reality: The Next Digitization Milestone in the Automotive Industry

Oct 18, 2017

Augmented reality has been raising the bar of customer experience by providing a sci-fi movie-like experience to customers. With increasing competition and the entry of multiple players in the market, the automotive industry is slowly transforming by adopting the popular technologies that have already made their way to other industries. Augmented reality is one such technology that many players in the automotive industry are venturing into, considering the wide range of benefits it has to offer. Here are a few advantages of augmented reality in the automotive industry:

Virtual Test Driving of Cars

 Automotive industry giants such as Volkswagen have started experimenting with augmented reality to provide virtual test drives to customers. By using this technology, the customer gets a full-blown experience of sitting behind the wheel without actually sitting inside a car.

Ask an analyst

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Recent Thoughts

Market Sizing – When is it most effective?

Market Sizing – When is it most effective?

Written By: Gaurav Sharma Overview Market Size of a product/service is necessary for every business. But why? It’s an indicator that can help you assess the profit potential of your business. You always want to be a step ahead of your competitor(s) when doing business...

read more


Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.