Augmented Reality: The Next Digitization Milestone in the Automotive Industry

Oct 18, 2017

Augmented reality has been raising the bar of customer experience by providing a sci-fi movie-like experience to customers. With increasing competition and the entry of multiple players in the market, the automotive industry is slowly transforming by adopting the popular technologies that have already made their way to other industries. Augmented reality is one such technology that many players in the automotive industry are venturing into, considering the wide range of benefits it has to offer. Here are a few advantages of augmented reality in the automotive industry:

Virtual Test Driving of Cars

 Automotive industry giants such as Volkswagen have started experimenting with augmented reality to provide virtual test drives to customers. By using this technology, the customer gets a full-blown experience of sitting behind the wheel without actually sitting inside a car.

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Road Rage Reduction

Wonder how technology can influence the behavior of a person? Often, people display unruly behavior in traffic. Honking too loudly,  hitting sudden brakes, or cutting the other passengers in traffic could give rise to such behavior. But augmented reality has a solution for this too. The idea is to display a message through the windshield such as “Rushing to the hospital, late to the airport”, which could send out a communication to other passengers without giving rise to conflicts for rash driving.

Virtual Workshops For Servicing Professionals

With the growing complexity of automobiles,  the need for service employees to learn the right mechanisms for servicing a vehicle has become quintessential. With the help of augmented reality, companies can now give a hands-on training experience to employees on how to service a particular vehicle.

Perfection Of Vehicle Design

In the automotive industry, the use of augmented reality benefits the manufacturers at the design phase of a vehicle. With the help of this technology, the manufacturers can have a life-like look at the vehicle’s design and parts and make on-the-spot modifications before the final design is formulated.

Presenting Variants To Customers

Today, most car buyers research online before they go ahead and make a purchase. With the help of augmented reality, companies in the automotive industry can now create a digital showroom, where the customers can take a virtual test drive and inspect the design and features virtually before making a purchase. This also reduces the dealer’s wastage of space, time, and money involved in showrooms.

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