Ask Me Anything: Everything You Need to Know About Market Segmentation

Ask Me Anything: Everything You Need to Know About Market Segmentation

We often tend to associate psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines to the term market segmentation. Interestingly, market segmentation is a much broader concept that penetrates into the practice of business throughout the world. In today’s business scenario, where customers expect a high amount of customization and personalization in their goods and […]

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