Black Friday is no longer a one-day shopping extravaganza, all thanks to ‘Cyber Monday’ which has made it an extended shopping period for customers. In 2017, the U.S. eCommerce revenue hit a record-breaking $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. This is good news for retailers as it means customers are increasingly relying on eCommerce platforms for their holiday purchases. As today’s customers have ample options available to make their purchases, e-commerce retailers must start carefully planning out the Black Friday promotions well in advance. With Black Friday right around the corner, here are some tips for eCommerce retailers to create a buzz, drive traffic and make sales this season:
Black Friday Marketing Strategies
Black Friday marketing through e-mail
One of the best ways for eCommerce retailers to create a buzz around their Black Friday promotions is to pull out a list of the company’s past and potential online shoppers, segment them based on their needs, and send customized emails to suit their shopping patterns. Email marketing is a time-tested strategy for business to expand their sales and customer base. It is an added advantage to include a catchy subject line and scheduling posts based on time zones or peak of online email users will ensure a wider reach for your Black Friday marketing efforts.
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Use the landing page strategy
Ideally, customers begin searching online for the best deals and items to be purchased at least a week prior to the Thanksgiving weekend. So, it is a great idea for ecommerce companies to revamp their landing page every year to boost their Black Friday promotions. How does this help? Doing this ensures that the website’s SEO will start on a clean slate which makes it more likely for them be listed on top of the search results the next time a consumer looks for a product similar to what they offer. It must be ensured that the landing pages are optimized to look good on any device.
Social media promotions
Social media is one of the best tools to reach out to the target customers and communicate your Black Friday promotions. However, planning a Black Friday social media marketing could prove to be both exciting and challenging as everything is real time. It is essential for ecommerce companies to be on constant guard as to what customers are talking about Black Friday on social media and respond immediately. It is also vital to ensure that the company’s social media posts vary before, during, and even after Black Friday or Cyber Monday in order to boost sales. Using the right call-to-action buttons and posting at the right time are some of the keys to creating a winning social media marketing strategy for this sale season.
Initiate referral programs
Referrals and recommendations are undoubtedly the most trusted forms of advertisement as people tend to believe what others say about your brand rather than what you say about yourself. Furthermore, studies suggest that referred customers can be a great driver of brand loyalty and striking profitability than any of the other clients. Moreover, starting a referral program is also a highly cost-effective tactic for ecommerce businesses to garner more customers.
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