Social media skills and literacy are fast becoming a competitive benchmark in the world of business. While social media has immense potential, there are several inherent risks and uncertainty associated with it. But capitalizing on the transformational power of social media while mitigating the risks are what modern marketers need to build their focus on. Today, social media has the ability to develop or destruct the reputation of a business. Hence, it is not about posting anything and everything online, companies must carefully choose the content and their target audience before executing their social media plan. Marketers also need to possess a set of social media skills that will keep them a step ahead of their competition on social media platforms. Here are the social media skills that marketers need to up their game :
Social Media Skills Every Marketer Must Have
Create compelling content
The success of a social media post depends on its ability to get the audience hooked on to the content. With video cameras achieving near ubiquity and film clips uploading in the blink of an eye to YouTube or other platforms, it is now easier than ever to create rich and engaging content. What marketers need to have are creative skills in filmmaking such as imagination, an authentic voice, and the ability to craft interesting stories and to turn them into media products that prompt people to take the desired action.
Leverage dissemination dynamics
New marketers must understand the paradigm shift in marketing content and look at ways to influence their messages to reach out to the right people and the right channels and promote frequent communication and exchange ideas. This fosters a culture of openness and engagement. Additionally understanding how the distribution channels work to increase word of mouth can help the organization and its brand. Furthermore, creating and sustaining a body of social followers who can help to spread and reinforce the message of the brand is highly essential.
Manage communication overflow
Managing multiple channels to consume information and communicating with the target audience can prove to be overwhelming in the long run. One of the essential social media skills that marketers must possess is the ability to decide when and where to engage to get the best results for their time. Understand which channels are essential for consuming information and which channels are right for engaging content, and participating is one of the vital social media skills to possess.
Driving strategic social-media utilization
To leverage the complete potential of social media, marketers must play a proactive role in raising the social media literacy of their immediate stakeholders. This means that marketers must observe transparency and integrity, refrain from speaking on behalf of the company without authorization and be clear in their social messaging that their views are personal.