4 Customer Experience Management Trends to Keep an Eye On in 2019

4 Customer Experience Management Trends to Keep an Eye On in 2019

What is customer experience management? Customer experience management involves managing customer interaction through both physical and digital touchpoints in order to deliver personalized customer experiences. This helps drive customer loyalty and boosts revenue. Although companies can make efforts to guide customer journeys, they cannot absolutely dictate it to customers. Customer-centric organizations leverage behavioral data, marketing [...]

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