Thoughts

Explore our resource hub to gain in-depth insights on the latest industry trends, best practices, and the business benefits of leveraging market intelligence.

Market Sizing – When is it most effective?

Market Sizing – When is it most effective?

Written By: Gaurav Sharma Overview Market Size of a product/service is necessary for every business. But why? It’s an indicator that can help you assess the profit potential of your business. You always want to be a step ahead of your competitor(s) when doing business...

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Evolution of Technology and Design in Packaging Market

Evolution of Technology and Design in Packaging Market

Written By: Mohit Sharma The packaging industry is undergoing a transformative journey driven by technological innovations and evolving design trends. In this article, we delve into the dynamic landscape of packaging technologies, exploring the latest advancements and...

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Market Segmentation is Old, But Certainly Far from Obsolete 

Market Segmentation is Old, But Certainly Far from Obsolete 

Written By: Vishesh Kumar Market segmentation explained in less than 2 minutes And one man in his time plays many parts.” Wroe Alderson has worn many hats in his lifetime (1898–1965) – that of an active Quaker, president of the American Marketing Association, and...

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Market mapping: The slaying trend in the banking game  

Market mapping: The slaying trend in the banking game  

Written By: Vishesh Kumar When it comes to settling the question of where they stand within a specific market in relation to competitors, a lot of banks are increasingly tuning into to market mapping. By now, this has become the go-to marketing tool for banks seeking...

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