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Competitive Pricing

Competitive Pricing Strategy Helped a Fashion Retailer to Enhance Customer Retention and Improve Sales by 21%

Competitive Pricing Strategy for a Fashion Retailer

With the ever-growing popularity of online shopping, the competition in the fashion retail market is on a constant rise. This demands fashion retailers to keep a watch on their competitors’ pricing strategies while setting prices for their products. By leveraging a competitive pricing strategy, businesses can compare and analyze the final prices of their products against the prices of their competitors.

Want to efficiently price your product and services based on the market competition? Our competitive pricing strategy can help. Request a FREE proposal today!

Business Challenge

The client is a fashion retailer based out of Germany.

Our client, a fashion retail firm, encountered a steady decline in their sales rate for two consecutive years as they focused on cutting costs instead of investing into acquiring new customers and increasing revenue. In an attempt to retain their valuable customers, they provided huge discounts and offers to them. However, this resulted in price wars with their competitors and had a negative impact on the company’s profit margins. Therefore, before setting prices for their new products, they wanted to carry out a thorough analysis of their competitors’ pricing models.

CaptureAlso, by leveraging Infiniti’s competitive pricing strategy, the client wanted to meet their business objectives such as:

Higher rate of success – By leveraging Infiniti’s competitive pricing strategy, the client wanted to track their competitors’ products and prices over time. By doing so, they wanted to make changes to their product prices accordingly.

Prevent the loss of market share – By leveraging Infiniti’s competitive pricing strategy, the client wanted to set the product prices the same as their competitors or even cheaper. By doing so, they wanted to regulate the competition by preventing the loss of customers and market share to their competitors.

Adopt dynamic pricing – With Infiniti’s competitive pricing strategy, the client wanted to stay abreast of price changes in the market. Also, they wanted to adopt a dynamic pricing model to make random changes to their prices to compete in the market and maximize profits.

Today, as customers are more price-sensitive, implementing an efficient competitive pricing strategy is imperative for businesses to retain them. Contact us to leverage our competitive pricing strategy.

Solutions Offered

Our competitive pricing strategy followed a four-phased approach that included:

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  • A market scanning and monitoring analysis to analyze the factors impacting the product demand in the German fashion retail market. Also, the experts analyzed the different pricing strategies gaining popularity in the German fashion retail market.
  • A competitive intelligence study to analyze the top companies in the German fashion retail industry. Also, the experts analyzed the pricing strategies, business models, and market position of the top fashion retail brands in Germany.
  • A competitive pricing strategy engagement to evaluate the price gaps between the client and their competitors.
  • A market segmentation study to categorize target customers into various categories based on their buying behaviour, spending patterns, and value for the brand.

Results Obtained

Infiniti’s competitive pricing strategy engagement helped the client to competitively set prices for their products. Also, by continuously tracking their competitors’ products and prices over time, they were able to adjust their prices accordingly to achieve a higher rate of success. In addition, by implementing a dynamic pricing model, they were able to make rapid changes to their prices to compete in the market and maximize profits. This helped the client to regulate the competition by preventing the loss of customers and market share to their competitors.

Also, with Infiniti’s competitive pricing strategy, the client was able to curtail losses in market share and adopt cost-effective marketing and discounting strategies based on the market competition. This helped them to retain their valuable customers and enhance sales by 21%.

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Pricing strategies

Unleashing the Power of Pricing Strategies for Businesses

Infiniti Research, a leading market intelligence solutions provider, has announced the launch of their latest newsletter on pricing strategies for businesses. With the market becoming increasingly competitive, choosing the right pricing strategy isn’t easy as it used to be. Today, customers demand robust and timely services that cater to their needs. Also, with the rising use of the internet and smartphones, customers can now compare prices with just a click of a button. So, the pricing strategies that companies choose must be one that not only gives a good ROI but also gives a sense of ‘value for money’ to customers.

Adopting Healthcare Pricing Strategies: What to Keep in Mind

Changing economic and demographic characteristics are affecting the healthcare needs of patients worldwide. So, healthcare companies are under the pressure to create robust pricing strategies to attract customers, cover costs, and make profits.

Although there are a number of pricing strategies that healthcare companies can employ when setting the price for their products and services, it’s vital to have a value proposition that justifies those prices. This is where the real power of devising a competitive pricing strategy comes into play.

Adopting a competitive pricing strategy can help healthcare firms as it helps strengthen their brand value and save money in the long-run. By leveraging a competitive pricing strategy, healthcare firms can gain access to real-time price trends in the industry and competitors’ pricing models. There are certain factors that enable healthcare companies to competitively price their products and services. Our latest blog unveils these key factors and more.

Why your product pricing strategy needs an update?

To sustain a leading edge in today’s competitive marketplace, businesses must revamp their traditional pricing models and proactively respond to competitors’ plans and price changes. Gone are those days where businesses leveraged cost plus pricing strategies by solely relying on the cost of production and distribution. Today, businesses must take into consideration various factors such as competitors’ pricing models, the market value for the product, demand patterns, and price elasticity while setting the price for their products.

Our latest blog highlights four reasons why businesses must leverage new pricing strategies. If you are still confused about choosing the right pricing strategy for your business, Infiniti’s experienced market research experts can help.

Pricing a New Product: Right Pricing Strategies to Follow

Recent research shows that even minor variations in product pricing can lower or raise profit margins by more than 20-25%. So, while setting the price for a new product, businesses must formulate product pricing strategies that are favorable to all the parties involved. But, is it an easy task? Certainly not! To assure profitable sustenance, businesses must price products such that it covers the production cost, company overheads costs, and offers suitable profits.

By conducting qualitative and quantitative market intelligence study, our experts have figured out some of the key product pricing strategies that can be used while setting the price for a new product. Gather detailed insights into these pricing strategies in our latest blog.

Competitive pricing analysis

Competitive Pricing Analysis Helped a Retail Company to Boost Sales and Enhance Profit Margins by 19%

Competitive Pricing Analysis for the Retail Industry

Today, retailers use a variety of pricing strategies depending on their unique business goals and objectives. However, for retailers to succeed in the long-run, it is important to have the right pricing strategy. Also, retailers need to constantly monitor competitors’ pricing structures and set product prices based on the current market demand. This is where the real power of a competitive pricing analysis comes in. This success story explains how our competitive pricing analysis solution helped a retailer gain a competitive advantage in the market.

Request a FREE proposal to know how our competitive pricing analysis can help you efficiently price your products to yield maximum profits.

Business Challenge

The client is a retailer based out of Canada. With the rising market competition and unexpected market fluctuations, the client faced difficulties in efficiently pricing their products. Also, as the product price largely influenced customers’ buying behavior in the Canadian retail market, the client was finding it challenging to dynamically adjust prices for their products according to the current market demand and competitors’ pricing structures. As such, they approached the experts at Infiniti Research to leverage their expertise in offering competitive pricing analysis.

By leveraging Infiniti’s expertise in offering competition based pricing analysis, they also wanted to:

  • Analyze pricing strategies of the top retail companies in Canada and set prices for their products accordingly.
  • Respond faster to their competitors’ actions and better position their company in the Canadian retail market.
  • Attract price-sensitive and retain valuable customer segments.
  • Measure customers’ sensitivity to price changes and identify the price gap with the competitors.
  • Analyze how their competitors set prices for their products according to the perceived value of the product.

Deciding the right ‘price’ for a product is a challenging task for companies. Are you finding it challenging too? If yes, our competitive pricing analysis can help. Contact us today to leverage our competitive pricing analysis solution!

Solutions Offered

The initial phase of the competitive pricing analysis engagement involved conducting a competitive intelligence study. This phase of the engagement helped the client to analyze the competitive landscape as a whole through a holistic understanding of their competitors’ product/service offerings and technology/innovation strategies.

The next phase of the competitive pricing analysis engagement involved a competitive benchmarking analysis, where the experts compared the client’s pricing strategies with that of their competitors. This phase of the competitive pricing analysis helped the client to understand prices for similar products in the Canadian retail market and change their product prices accordingly. Our solutions even helped the client to measure customers’ sensitivity to price changes and identify the price gap with their competitors.

Finally, our experts conducted a demand forecasting study, where they analyzed the potential demand for the client’s products in the market. By understanding the market demand for their products, the client was able to revamp their pricing structures based on the market demand.

Results Obtained

The insights obtained from Infiniti’s competitive pricing analysis solution helped the client to competitively set prices for their products. This helped the company to control the competition by preventing loss of market share and customers to their competitors. Also, Infiniti’s competitive pricing analysis solution helped the client to keep their customer base stable and drive business growth. Furthermore, by employing dynamic pricing strategy, the client was able to compete better in the Canadian retail market and maximize profits with each customer.

Infiniti’s competitive pricing analysis helped the retail company to drive sales and this subsequently helped them to enhance profit margins by 19% in one year.

Competitive Pricing Analysis

Aligning prices with market demand and competition doubles revenue for companies. Our competitive pricing strategy can help businesses achieve this objective. Request for more info!

competitive pricing strategy

Adopting Competitive Pricing Strategy in Healthcare: What to Keep in Mind

For healthcare companies to attain a healthy profit margin and ensure quality outcomes, it is essential to connect their pricing strategy with the day-to-day operational concerns. With the rising healthcare market competition, healthcare companies must be cautious while creating and implementing their competitive pricing strategies as overlooking even small factors can cause them to lose out on their competitive advantage. Competitive pricing strategy in healthcare does not necessarily mean a race to the bottom in order to offer the lowest prices. In this blog, experts at Infiniti explain the key factors that enable healthcare organizations to create a robust competitive pricing strategy.

Whether you charge higher or lower prices than your competitors, you must have a value proposition that justifies those prices. Request a free proposal to know how we can help your business identify and set optimum prices for your products and services.

Building a robust competitive pricing strategy in  healthcare

competitive pricing strategyEstablish market identity

Many healthcare organizations are under the misconception that a competitive pricing strategy has got to do primarily with becoming a low-cost or low-price player. Although some low-acuity services such as imaging may require a low-cost option structure, healthcare systems may continue to provide care at historical rates for other services. Moreover, organizations must also seek to understand what their current market identity is and what they want it to be in the future.

Facing trouble with your current pricing strategy? Get in touch with our experts for more insights on how you can transform your existing pricing strategy.

Proactive process to maintain margins

Healthcare organizations need to proactively review prices in order to isolate and resolve any potential margin issues before risk to revenue or compliance occur. It is vital to emphasize on improving key service lines and identifying margin and compliance risks by payer and service lines. Healthcare organizations must also focus on educating their staff on key issues so that charge capture violations can be easily prevented.

Engage in meaningful interactions

Several organizations resort to the practice of using tools to establish their competitive pricing strategy. However, these tools often fail in terms of adjusting to price sensitivity in the market. Although tools prove to be beneficial in building a competitive pricing strategy, it is insufficient to create an overall competitive advantage in the market. While interacting with consumers online, healthcare companies have a unique opportunity to deepen consumer relationships. Providing value messaging, online scheduling, or a live chat option are ways to create meaningful interactions with customers. Furthermore, healthcare organizations can also create a seamless customer experience with flexible payment options as a part of their competitive pricing strategy.

Price transparency to create value

Giving patients a clear idea of what exactly they are being charged on is an effective competitive pricing strategy that can induce patient loyalty. Being transparent with prices can also help healthcare organizations to increase their customer base on a larger scale. Ensuring transparency is pricing is one of the best ways to communicate value to customers and increase consumer confidence towards the organization.

To learn more on the right competitive pricing strategy for your business

competitive pricing strategy

Infiniti’s Competitive Pricing Strategy Elevates Sales and Profit Margins for a Canadian Fast Food Company

Competitive Pricing Strategy for a Fast Food Company

Today, businesses use a variety of pricing strategies depending on their unique business goals and objectives. However, in today’s competitive marketplace, it is important to have the right pricing strategy to maximize sales and profits. Also, businesses need to constantly monitor competitors’ pricing strategies and plans in order to have a competitive advantage in the market. This is where the real power of competitive pricing strategy comes in. Major food and retail companies are considering competitive pricing strategies to price their products. This success story explains how our competitive pricing strategy helped a fast food company gain a competitive advantage in the market.

Deciding the right ‘price’ for a product is a challenging task for companies. If you are facing difficulties in pricing your products or services, our experts can help. Request a FREE proposal to know how our competitive pricing strategy will help you efficiently price your product to yield maximum profits.

Business Challenge

The client is a fast food company based out of Canada. As they were new to the Canadian fast food market, they faced difficulties in efficiently pricing their products. Also, the client noted that Canadian customers were very selective regarding purchases due to their knowledge of the monetary value of products. The client, therefore, was facing difficulties in competitively pricing their products according to the current market demand and in attracting new customers. They approached Infiniti Research to leverage their expertise in offering competitive pricing strategy solution.

With Infiniti’s competitive pricing strategy solution, the client also wanted to:

  • Identify what similar fast food companies are charging for their products and set prices according to current market demand
  • Respond faster to their competitors’ actions and better position their company in the Canadian fast food market.
  • Attract customers who are price sensitive and increase the customer satisfaction level
  • Compete much better in the Canadian fast food industry and maximize profits with each price change.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted a four-phased approach. This involved conducting a thorough Canadian market analysis, analyzing the client’s target audiences, identifying direct and indirect competitors, and devising a pricing strategy and execution plan. As the client was new to the Canadian fast food market, the experts recommended the client to provide an introductory offer and discounts to attract customer segments.

With the insights obtained, the experts helped the client to decide competitive prices for their products. This helped them attract new customer segments. Also, the insights obtained from Infiniti’s competitive pricing strategy engagement helped the client implement a flexible pricing strategy to adapt to the unexpected price fluctuations in the market. Furthermore, providing introductory offers and discounts helped the fast food company to attract new customers.

The client was able to exceed their revenue expectation and gain a competitive edge in the Canadian fast food market within one year of entering the new market. Moreover, with Infiniti’s competitive pricing strategy engagement, the company was able to achieve average savings of 27.3%.

Aligning prices with market demand doubles revenue for companies. Wondering how? CONTACT US to know how our competitive pricing strategy can help you align your products’ prices with the market demand to maximize profitability.

Advantages of Competitive Pricing  

Respond quicker to competition

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competitive product analysis

Steps to Undertake an Effective Competitive Product Analysis

It is vital for every business to evaluate and understand their position in the market. A competitive product analysis will help companies to determine where they stand within the industry and also help businesses understand what needs to be done to outperform the competitors. Paying attention to what competitors are offering is important for everyone, but for product managers, it can be particularly valuable. Not only does competitive product analysis illustrate a product’s strengths and weaknesses in comparison to its peers in the market, but it also provides a better idea on how to sell and position it. In this blog, experts at Infiniti Research discusses the key steps involved in effective competitive product analysis.

Find out what your competitors are up to! Request a free proposal to know how our competitive product analysis solutions can help you evaluate your product performance compared to your peers in the market and formulate effective strategies to revive your brand.

How to do a competitive product analysis?

Competitive product analysisIdentify competitors

Before undertaking a competitive product analysis, businesses must have a thorough understanding of who their key competitors in the market are. Direct competitors are those who are selling similar products and share the same target market. Increased emphasis should be laid on understanding the market strategies of these companies and what can be done differently to gain more market share than these companies.

Undertake competitor research

Once the direct competitors are listed out, the next step is to start the competitor research. The best way to do this is through a professional market research study for each competitor. It helps companies to gain a better understanding of similar businesses in the industry and their strategies. Thereby, they can better market their company and product as the optimal choice for consumers.

Are you looking for ways to outperform your peers in the market? Request a free brochure to know how our competitor intelligence solutions can help you achieve this.

Gather and analyze product information

The next step in a competitive product analysis is to gather comprehensive detail regarding the competitor brands in the market. This can primarily be done by reading their sales brochures, browsing their website and, going through their annual reports if available. These sources can provide a plethora of useful data such as how much the other businesses are pricing their products, how well they’re performing, and where the business stands against the competitors in the market.

Develop competitive strategy

The final step of competitive product analysis is to use the data collected to create an effective competitive strategy. The strategy should outline what sets the business apart from others in the market and what must be done in order to market the brand as a better consumer option than other products available. The competitive product analysis of the competitor must also be able to identify the competitor’s marketing strategies. This will help businesses enhance their product positioning and marketing strategies.

Learn more about Infiniti’s solutions for business.

Competitive Pricing

Competitive Pricing Analysis Helped a CPG Company Surpass the Competition by Regulating and Benchmarking their Pricing Strategy

Despite a growing economy, consumer packaged goods (CPG) brands in Canada are reeling under the pressure from shifts in customer behaviour and buying patterns. Also, with the advent of e-commerce, it has become easier for customers to easily compare prices from various vendors. With this, developing accurate pricing strategies have become imperative for companies in the CPG industry. Furthermore, continuously monitoring the price changes employed by competitors and constantly making changes in pricing strategies are becoming vital for CPG companies to drive profitability. This is where companies realize the importance of leveraging competitive pricing analysis.

Wondering how employing competitive pricing analysis will help you better price your products and boost your company’s bottom line result. Request a FREE brochure to gain more insights into our services portfolio and to know how our solutions will help you monitor competitors’ pricing strategies and outpace the global competition.

Business Challenge

The client is a CPG company based out of Canada. As the client was new to the market, they were facing difficulties in competitively pricing their products. Also, the client lacked data on their competitors’ pricing and promotional strategies. This made it difficult for them to build strategic pricing plans to support their product’s pricing and promotional strategies. They even ignored changes in cost, competitive environment, and in customer’s preferences. With this, the company struggled with meeting their sales target for the initial year. Also, they were losing their customers and market share to their competitors. The client, therefore approached Infiniti Research to leverage their expertise in offering competitive pricing analysis solution.

Other challenges the client was looking to address by leveraging Infiniti’s competitive pricing analysis were:

  • The client set prices for their products based on their manufacturing and distribution costs. They did not analyze their customers’ perceptions of value. This gradually resulted in prolonged sales cycles and affected the company’s profits. With Infiniti’s competitive pricing analysis, they wanted to analyze how their competitors set prices for their products according to the perceived value of the product.
  • The client was facing difficulties in analyzing unexpected price fluctuations in the market. With Infiniti’s competitive pricing analysis, they wanted to monitor the prices employed by their competitors.
  • With Infiniti’s competitive pricing analysis, they wanted to measure customers’ sensitivity to price changes and identify the price gap with their competitors.
  • The client realized that pricing is one of the main factors behind customers’ purchasing decision. By leveraging Infiniti’s competitive pricing analysis, they were able to accurately price their products and meet the fluctuating market demand.

Our Approach

  • The initial phase of competitive pricing analysis engagement involved gathering detailed insights into client’s key competitors in the Canadian CPG market. This also involved analyzing the niches they deal with, pricing strategy that they follow, their profit percentage, and their growth rate.
  • The second phase involved identifying the explicit cost (the cost incurred by the company for making all the physical payments and the contractual obligations) and implicit cost (costs on which the firm waives any opportunity of earning a profit from the use of its internal resources by third parties). This helped the client to understand the total cost of ownership of the product.
  • The third phase of this competitive pricing analysis engagement involved identifying customers’ sensitivity to price changes and developing effective strategies to meet their demands.
  • The final phase involved analyzing competitors’ strengths and weaknesses to help the client differentiate themselves by offering products and services that fill gaps that their competitors have not addressed.

Results Obtained

With Infiniti’s competitive pricing analysis solution, the client was able to competitively price their products relative to the competition. Also, Infiniti’s competitive pricing analysis helped the client to adapt to dynamic pricing, which allowed them to compete much better in the industry and maximize profit with each pricing change. This helped them surpass the competition and achieve their annual sales target. The competitive pricing analysis also helped the client to develop flexible pricing strategies and respond to unexpected price fluctuations in the market. As a result, they were able to enhance their profit margin by 23%. Furthermore, the solutions helped the client to enhance customer experience and keep their customer base stable.

The competitive pricing analysis solution also provided benefits that helped the client:

  • Fine tune their pricing strategies and profitably price their products.
  • Develop robust competitive pricing strategies
  • Compare the prices of the competitors and identify opportunities to differentiate their products and services

CaptureWhat is competitive pricing analysis?

Competitive pricing analysis refers to pricing the products or services relative to competitors’ prices for similar products/services. Competitive pricing analysis empowers businesses to regulate the competition by preventing loss of consumers and market share to the competitors. By employing a competitive pricing strategy, businesses can competitively set prices for their products/services according to the market demand. Furthermore, it helps companies to dynamically adapt to competitors pricing strategy and gain a leading edge in the market.

What are the four types of pricing strategies?

Let’s have a look at some of the major pricing strategies implemented by organizations:

  • Competitive pricing – setting a price based on what the competition charges
  • Value-based pricing – setting a price based on how much the customer believes what you’re selling is worth
  • Price skimming – setting a high price and lowering it as the market evolves
  • Penetration pricing – setting a low price to enter a competitive market and raising it later

Interested to know more about our competitive pricing strategy and their benefits for your business? Contact us today!

solar panel manufacturers

Building Better Competitive Pricing Infrastructure

Effective pricing strategies ensure that businesses are maintaining a good profit margin while keeping up with the market competition. When it comes to building the right marketing strategies, pricing is one of the most important components as the price of the product is one of the first things that a customer notices about a product and plays a vital role in the purchase decision of customers. There are several pricing strategies available for businesses today. Some of the common pricing strategies include –

Cost-plus strategy: A prefixed profit margin is added over the total cost of the product

Demand pricing: The price is set by establishing the optimal relationship between volume and price

Markup pricing: A percentage is added (as profit) over the wholesale price of the product

Competitor pricing: Prices are fixed based on competitor prices

Competitive pricing strategy has caught the fancy of most players across industries. This article provides comprehensive insights into what a competitive pricing strategy and its role in competitive pricing analysis.

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What is competitive pricing strategy?

Competitive pricing refers to a pricing strategy in which prices of a product are fixed in accordance with that of the competitor prices for similar products. In this type of pricing strategy, the purchasing behavior is an important criteria considered to fix prices. Some of the other factors taken into consideration include price sensitivity, costs, and competition. In competitive pricing, the business has three options to price their products in relation to the competitors- price the product higher, lower, or at par with that of the counterparts in the market. However, this is one of the most strategic decisions to be undertaken by key decision makers of the company as any fault in the pricing strategy could lead the company to lose out customers to the competitors.

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Creating a competitive pricing strategy from scratch is no easy feat. Our competitive intelligence solutions for business help companies are tailor-made to suit individual business requirements. Request a proposal to know more!

competitive pricingCompetitive pricing strategy in pricing analysis

Competitive pricing is all about choosing strategic price points to leverage the best advantage out of a product/service when compared to their counterparts in the market. In the modern marketplace, a successful pricing strategy requires large amounts of historical and competitive data which takes into consideration myriads of market information. Experts at Infiniti Research have observed that a good majority of buyers compare offers by several stores/brands to ensure that they get the best bargain. Retailers that can collect and analyze market data, map their position against that of the competitors, and offer optimal prices. This would not only grab more customer attention but also gives brands a first mover advantage. Furthermore, competitive pricing strategies attract more customers by using competitor product and pricing data to increase sales and thereby boost revenues.

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Top Pricing Strategies in Marketing You Cannot Miss Out On

Deciding how much to charge for a product or service requires more thought than merely calculating the costs and adding a mark-up.

Pricing strategies and methods often prove to be extremely complex and intense as it includes a number of calculations, research work, risk-taking ability, and understanding of the market and the consumers. The top management of the company considers a number of factors before pricing a product. This includes the ability of a consumer to pay for the products, the segment of the product, the action of the competitor, the conditions of the market, the production and the raw material cost or the cost of manufacturing, and the margin or the profit margins. An effective pricing strategy helps to identify competitive prices for a product or service. Adopting a competitive pricing strategy also depends on whether the company wants to achieve operational efficiency or product leadership. If the company’s value proposition is operational efficiency, then they need to follow a highly competition based pricing tactic. On the other hand, if the company’s value proposition is product leadership or customer intimacy, the offerings need to be priced on the higher end when compared to similar products in the market. This gives the customers a feeling of uniqueness and loyalty to the brand. This blog from Infiniti Research curates some of the top pricing strategies in marketing that our industry experts feel are most relevant in today’s business scenario.

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