Over the next five years, chemical suppliers are planning to invest 5% of their revenue on digitization. The recent years have witnessed a considerable demand for powder coatings, owing to the growing technological advancements and the increasing demand for...
During the financial crisis, the growth rate of the banking sector witnessed a narrow decline. Over the last couple of years, the banking industry has started facing unprecedented challenges in terms of stringent government regulations and advent of disruptive models...
The global transportation services industry is capital-intensive, comprising services such as freight transportation by road, rail, air, and marine modes. In this ever-changing world, business leaders are focusing on providing seamless transportation services to stay...
CRM, or Customer Relationship Management, has been an unsung hero in the retail industry for a long time. However, recent years have seen a positive change in the attitude of retailers in this aspect, because customers have gradually established their position as ‘the...
Auto Parts Industry: Overview Since the last couple of years, the revenues generated by the automotive industry has nearly doubled, and it is witnessing the entry of numerous domestic car manufacturers across countries such as China, India, and Russia. Also, with the...
What is market segmentation? In simple terms, market segmentation refers to breaking down your target market into sub-groups of individuals exhibiting similar characteristics including factors such as age, gender, location, past purchases, etc. But this was the old...
Today, the healthcare sector is shifting toward a customer-oriented environment to offer fast, reliable, and cost-effective diagnostic services to the patients. Also, with the growing concerns pertaining to the availability of good healthcare facilities, governments...
Business Challenge Currently, automotive industry players are facing challenges in improving their business strategy to enter new market segments and achieving better bottom-line results. To gain better insights into the customer base and automotive industry...
As quoted by Peter F. Drucker - the father of modern management “The major aim of marketing is to know and understand customers so well that the product or service fits their requirement and sells itself.” Though most of the businesses today have a specific niche to...
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