Media Monitoring
keep a tab on shifting customer preferences and increase their media ROI.
What we offer
Social Media Monitoring & Measurement
To help clients understand the effectiveness of their communication outreach, we provide solutions that include crisis and event monitoring, media audit and measurement, brand audit and measurement, media benchmarks with industry peers, and also competitive audits.
Social Media Research
Our solutions allow clients to make informed business decisions and offer businesses solutions such as the best practices to follow on digital media, category and competitive landscapes, customer landscape and behavior, social media efficacy, and brand performance.
Crisis & Adverse Event Reporting
Emphasizing on delivering real-time data to clients, we offer a range of crisis monitoring solutions including real-time negativity reporting, regional negativity reporting, root cause analysis and channel reporting, key influencer mapping, and crisis sentiment movement.
Introduction to our case studies
With the help of media monitoring solutions, the client was able to gain an understanding of the perception of the customers on its brands and re-align its social media strategies to achieve better brand reputation for its brands.
With the help of media monitoring solutions, the client was able to design and develop specific campaigns and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.
With the help of media monitoring solutions, the client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign social media strategies to reach diverse customer segments.