Retail Market Player Leverages Competitive Intelligence Solution to Stay Ahead of the Competition
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a retail market client. Today the economy is shifting towards a more consumer-driven model. The retail market comprises of establishments which are engaged in selling merchandise for personal and household consumption. Factors such as the changing preferences of the customers are compelling retailers to find new ways to delight their customers and strengthen loyalty.
“Competitive intelligence helps retail market companies to identify and profile the key competitors and generate meaningful insights to make informed decisions. Also, competitive intelligence solutions help businesses enhance their competitiveness and establish a stronger foothold in the market. “says an expert at Infiniti Research.
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The solution offered helped the retail market client understand the strengths and weaknesses of the competitors and identify the unique selling propositions. The solution also helped the client identify the gaps in terms of their capabilities and performance and rank their business against the most successful competitors.
Additional Benefits of The Competitive Intelligence Solution
- Successfully launch and market new products and services
- Gained detailed insights into the competitors’ value proposition, customers, finances, and infrastructure.
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To know more about how our competitive intelligence solution helped the retail market client