Infiniti Research in the News: Why Millennials Love Mercedes-Benz, Lexus, Toyota, Bose, Beats & BMW

Jun 5, 2017

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Auto Connected Car News mentions Infiniti Research in their May 29th article

“When it comes to automobile purchases, Millennials differ greatly from baby boomers and other older generations. Two studies examined what Millennials want in cars.  Infiniti reports a trend toward catering towards Millennials. Harris finds that Millennials trend towards higher quality.

Auto connected car news: Why Millennials Love Mercedes-Benz, Lexus, Toyota, Bose, Beats & BMW

Infiniti Research commented on the Harris Polls’ finding that seven of the top 10 millennial car brands are luxury brands for Millennials compared to five each for Generation X and the baby boomer generation. Though this preference does not necessarily translate to sales, and does not mean that Millennials are more likely to own luxury automobiles than older generations, it may be the driving force behind new and advanced automobile features and designs that are currently entering the market. Automobile manufacturers have begun to develop products designed and marketed with Millennials in mind, such as the 2018 Acura TLX.”

Read our complete case study on assessing the millennial customer segment and their buying preferences for automobiles

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