IT Services Provider leverages Market Segmentation to Target the Most Profitable Customer Segments

February 20, 2018
Market segmentation

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for an IT services provider. The relentless shift in the consumers’ demands and the rising spending on IT products and services are some of the prominent factors that have fueled the growth of the IT sector. Additionally, the increasing need of companies to outsource their IT requirements is also expected to boost the growth of the IT services sector.

“There is an increase in demand for customization of IT services. With the help of market segmentation IT services providers can profile different groups of customers and tailor specific products to meet the end-user requirements, “says an expert at Infiniti Research.

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The market segmentation solution offered helped IT services providers to understand the strengths and weaknesses of their key competitors in the market and develop robust marketing strategies. The client was also able to predict the most profitable customer segments and profile customers based on demographics, behavior, and geography using market segmentation.

Additional Benefits of Market Segmentation

  • Streamline product positioning strategy based on the potential opportunities
  • Differentiate the products and services from the competitors
  • To know more, request a free proposal

 Contact us to know more about how our market segmentation solution helped the IT services provider.

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