PRESS RELEASE AND MEDIA MENTIONS

IT Services Provider leverages Market Segmentation to Target the Most Profitable Customer Segments

Feb 20, 2018

Market segmentation

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for an IT services provider. The relentless shift in the consumers’ demands and the rising spending on IT products and services are some of the prominent factors that have fueled the growth of the IT sector. Additionally, the increasing need of companies to outsource their IT requirements is also expected to boost the growth of the IT services sector.

“There is an increase in demand for customization of IT services. With the help of market segmentation IT services providers can profile different groups of customers and tailor specific products to meet the end-user requirements, “says an expert at Infiniti Research.

Request your FREE brochure today!

The market segmentation solution offered helped IT services providers to understand the strengths and weaknesses of their key competitors in the market and develop robust marketing strategies. The client was also able to predict the most profitable customer segments and profile customers based on demographics, behavior, and geography using market segmentation.

Additional Benefits of Market Segmentation

  • Streamline product positioning strategy based on the potential opportunities
  • Differentiate the products and services from the competitors
  • To know more, request a free proposal

 Contact us to know more about how our market segmentation solution helped the IT services provider.

Ask an analyst

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Recent Press Releases

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.