Market Segmentation Helps a Renowned Power and Energy Provider Segment their Products Effectively

Feb 23, 2018


LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of its latest market segmentation solution for a renowned energy sector client. The energy sector largely contributes to the economic development of a country. Digitization, strong economic growth, and higher efficiency are some of the key factors expected to drive further growth in the energy sector.

“The growing demand for renewables among the consumers are forcing energy sector companies to meet the demand-supply concerns and simultaneously enhance the supply of the services. Market segmentation will help players to identify different groups of buyers in the market and target specific products and services for each segment, “says an expert at Infiniti Research.

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The solution offered helped the energy sector client to design their advertising and media campaigns to drive sales and improve market attractiveness. The client was also able to seek ways to determine the prominent branding strategies and keep the brand in tune with the customers.

Additional Benefits of The Market Segmentation Solution

  • Re-align their offerings based on each customer segment and adequately allocate their marketing resources to meet their target audience’s needs
  • Understand the commonalities in opinions and leverage the use of statistical techniques to profile people with similar attitudes.
  • To know more, request a free proposal.

 To know more about how our market segmentation solution helped the energy sector client

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