3PL Client leveraged Market Assessment Solution to Fine-Tune Marketing Resources
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a 3PL client.Third-party logistics, also known as 3PL, is an outsourcing system wherein storage and transportation services are outsourced to a specialist company. Delivery, packaging, inventory management, and cross-docking facilities are usually bundled with 3PL services. The rise of the e-commerce industry is one of the key drivers in the growth of 3PL industry in the past few years.
“Market assessment solutions help companies ascertain real-time market information in terms of the competitors, rules and regulations, pricing trends, and regional opportunities and challenges. “says an expert at Infiniti Research.
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The solution offered helped the 3PL client to identify the potential market opportunities and expanded their product and service offerings to niche markets. The solution also helped the 3PL client evaluate the perceptions of the customers toward the products and services and accordingly fine-tune their marketing resources to enhance capabilities. This helped them meet the needs, expectations, and standards of their customers.
Additional Benefits of The Market Assessment Solution
- Understand the opportunities and challenges, and develop effective marketing initiatives to reach out to the target audience
- Compile information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations
- To know more, request a free proposal