Businesses without a global footprint are more likely to suffer when the local economy takes a hit. A significant benefit of expanding into emerging markets is that your company will be insulated from market fluctuations due to a well-established, global presence.
Mastering Customer Intelligence in Three Steps
Customer intelligence helps organizations listen to their customers and address their needs. Customer loyalty and customer experience (CX) are directly proportional to each other; thereby, making it essential for businesses to leverage customer intelligence and other...
Top Three Reasons Why Media Monitoring is Essential for Your Business
The competitive market environment and the evolving landscape across industries all over the world has coerced organizations to direct their efforts towards understanding their target audience. With the evolution and growth of the digital media landscape over the last...
Leverage Customer Intelligence to Build an Effective Brand Strategy
All too often, companies overlook the multiple benefits of leveraging insights from customer intelligence solutions and instead make decisions and develop their brand strategy based on intuition. The organizations fail to realize the fact that the power lies in the...
Market Entry Strategy: What Not to Do in the Latin American Market
Developing a new market entry strategy is a tricky business if organizations rely on intuition analytics and inaccurate data. The fact that companies often follow a herd mentality or a one-size-fits-all approach while devising their market entry strategy often results...
Supplier Selection Process – Strategic Decision Making
The supplier selection process entails a wide range of activities beyond scanning the price lists and skimming through catalogs of the potential vendors. Factors such as feasibility, quality, reliability, and service impact the supplier selection process....
The Great Market Intelligence Challenge
With the sudden surge in competition in the global market, organizations are increasingly building capabilities that will help them understand the competitive landscape and anticipate the movement of their rivals. As a result, companies are turning to market...
Top Three Benefits of Market Intelligence
To view an updated and a more comprehensive version of this blog, read our latest article. To be successful in the market, organizations must develop marketing strategies that create positive customer relationships, drive leads, and build customer loyalty among their...
Customer Intelligence Is the Game Changer in Marketing Technology
With organizations emphasizing on effective customer relationship management, leveraging customer intelligence insights has become the key to ensure a successful marketing strategy. Some of the widely available, easily accessible, and the most popular marketing...