Market Intelligence

Achieving a Go To Market Advantage in Developing Markets

Achieving a Go To Market Advantage in Developing Markets

Businesses without a global footprint are more likely to suffer when the local economy takes a hit. A significant benefit of expanding into emerging markets is that your company will be insulated from market fluctuations due to a well-established, global presence.

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Mastering Customer Intelligence in Three Steps

Mastering Customer Intelligence in Three Steps

Customer intelligence helps organizations listen to their customers and address their needs. Customer loyalty and customer experience (CX) are directly proportional to each other; thereby, making it essential for businesses to leverage customer intelligence and other...

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Supplier Selection Process – Strategic Decision Making

Supplier Selection Process – Strategic Decision Making

The supplier selection process entails a wide range of activities beyond scanning the price lists and skimming through catalogs of the potential vendors. Factors such as feasibility, quality, reliability, and service impact the supplier selection process....

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The Great Market Intelligence Challenge

The Great Market Intelligence Challenge

With the sudden surge in competition in the global market, organizations are increasingly building capabilities that will help them understand the competitive landscape and anticipate the movement of their rivals. As a result, companies are turning to market...

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Top Three Benefits of Market Intelligence

Top Three Benefits of Market Intelligence

To view an updated and a more comprehensive version of this blog, read our latest article.  To be successful in the market, organizations must develop marketing strategies that create positive customer relationships, drive leads, and build customer loyalty among their...

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