Written By: Vishesh Kumar, Associate Vice President at Infiniti Research Employee insights can pack more punch into market intelligence than you’d expect: Admittedly, not every employee is an internal entrepreneur or feels motivated to don that cap. However, every...
Market Sizing – When is it most effective?
Written By: Gaurav Sharma Overview Market Size of a product/service is necessary for every business. But why? It’s an indicator that can help you assess the profit potential of your business. You always want to be a step ahead of your competitor(s) when doing business...
Chemical Market Dynamics: Strategic Market Segmentation for Growth
Written By: Mohit Sharma The chemical industry, a dynamic and pivotal sector, continually evolves as market dynamics shift and user requirements diversify. To navigate this landscape effectively, a strategic approach to market segmentation becomes indispensable. In...
Revolutionizing Healthcare: The Impact of Technology-led Market Research
Written By: Mohit Sharma Current Trends in Healthcare market research The healthcare sector is undergoing a transformative journey, marked by rapid technological advancements and innovative treatment solutions. As we navigate this evolving landscape, the intersection...
Evolution of Technology and Design in Packaging Market
Written By: Mohit Sharma The packaging industry is undergoing a transformative journey driven by technological innovations and evolving design trends. In this article, we delve into the dynamic landscape of packaging technologies, exploring the latest advancements and...
A Quick Guide to Leading Competitive Intelligence Platforms for B2B Technology firms
Written By: Mohit Sharma In the dynamic realm of B2B technology, strategic decision-making is a cornerstone of success. Competitive intelligence (CI) emerges as a powerful ally, providing invaluable insights to navigate the competitive landscape. In this exploration,...
Market Segmentation is Old, But Certainly Far from Obsolete
Written By: Vishesh Kumar Market segmentation explained in less than 2 minutes And one man in his time plays many parts.” Wroe Alderson has worn many hats in his lifetime (1898–1965) – that of an active Quaker, president of the American Marketing Association, and...
Market mapping: The slaying trend in the banking game
Written By: Vishesh Kumar When it comes to settling the question of where they stand within a specific market in relation to competitors, a lot of banks are increasingly tuning into to market mapping. By now, this has become the go-to marketing tool for banks seeking...
Retail Pricing: Urgent Action Needed as Cost and Margin Pressures Build
Written By: Vishesh Kumar Factors behind the retail pricing play Manufacturing costs have leaped up by more than a third since early 2023 in at least 20 EU states in the wake of 1.5-2% drop in unemployment rates in the eurozone. No doubt, manufacturers on...