Category: Thoughts

data mining

Data Mining Vs. Business intelligence: All you need to know

The surge in the use of mobile software and cloud services has sparked a new relationship between IT and business processes. This shift has made terminologies such as data mining, big data, and business intelligence the new buzz words for modern businesses. These terms are inter-related and often carry similar meaning which could confuse most of us. Therefore, it is necessary to understand the key differences between the two important techniques widely used by businesses today – data mining and business intelligence.

Data mining is essentially the practice of examining large pre-existing databases with the motive to generate new information. Data mining specialists work with large datasets to identify insightful trends and patterns. In many cases, due to information overload data miners often overlook essential parameters that could make their companies excel. In short, data mining is all about deriving answers to issues you didn’t know you were looking for beforehand. Business intelligence, on the other hand, deals with the business processes and data analysis techniques which help to collate enterprise data. With the help of BI, companies can gain histoIR_Brochurerical, current and predictive views of business operations. Data scientists devise Business intelligence tools to generate, aggregate, analyze, and visualize data, which in turn assists a company in better decision making.

What are the critical points of difference between data mining and business intelligence?

Analysis methodology: BI utilizes the past data in small or large scale. It is useful for the management to interpret past information and also to enhance their decision making capabilities. On the contrary, data mining techniques utilize computational intelligence to discover relevant business factors on a small scale. The data helps management to identify potential opportunities and business factors that they were previously unaware of.

Deriving solutions: A prominent feature of business intelligence is that it is volumetric. These analytics tools are concerned with monitoring the predetermined key performance indicators(KPIs’). Data mining makes use of scientific methodology and algorithms to discover data patterns and behaviors. Furthermore, it helps identify management blind spots and provides an in-depth case-by-case statistical analysis.

Presentation of results: Business intelligence provides dashboards with consolidated views of the KPIs in the form of graphs and charts. In data mining, reports are presented with recommendations for strategic decision making.

Focus: BI helps to monitor factors such as price, value, temperature, total cost, etc. On the other hand, data mining identifies data patterns, which creates new analysis indicators for BI.

The volume of data: BI is exposed to large datasets; however, they are limited to the processing of relational databases. Data mining, however, deals with smaller datasets, accompanying higher data processing expenses.


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Fashion Retail

What’s Causing the Margins to Shrink in Fashion Retail?

The fashion industry has undergone significant changes over the past few years. Today, fashion is much more than just functional clothes; it is an expression and extension of oneself. It is the same idea that is driving purchases in the fashion industry. An average person now owns more cloth than what they used to a few years back. The increase is not only seen in volumes but also in variety, as people will have a collection for partywear, formals, casuals, beachwear, and sportswear. The rise of e-commerce has also contributed to the growth of fashion retail. Such impressive growth of the apparel industry has also brought about its fair share of challenges to the retailers. With so many apparel options available across thousands of brands, it becomes hard to predict customer preferences. The IR_Brochurefashion industry is also facing challenges such as:  

Challenges in Fashion Retail

Growing consumerism

Consumers today have the option to choose from thousands of brands. They also have the option of using multiple channels – be it retail store, e-commerce platform, or mobile commerce. Additionally, consumers demand variety and novelty. Consumers often demand apparels they see on media that is worn by their favorite celebrity. So, it is a challenge for brands in the fashion industry to provide new collections, SKUs, and product range in a short amount of time. Such pressures can create complications in the supply chain, product development, planning, production, and fulfillment.

Creating a unique experience

Fashion retail brands and outlets are striving hard to gain customers’ attention and create a unique experience for them. Brands that are able to drive engagement and create a positive customer engagement often obtain superior brand loyalty. Fashion retail stores have used various techniques to engage the customers by providing them tablets to research and buy products, implementing click and collect model, and providing in-store entertainment. Apart from providing a positive experience, fashion retail stores should also focus on store interiors that enhance the overall customer journey, leading to sales.

Inventory management

Brands in the fashion industry usually roll-out their new collection based on seasons. Most brands typically plan to roll out new designs for 2-3 seasons in a year, which results in longer time-to-market. In today’s dynamic world, there can be a vast difference in consumer preferences in the space of few months. External factors also affect sales in the fashion industry. For instance, if the summer hasn’t been hot enough, apparel brands will slash their prices to get rid of the unsold stock. One of the biggest challenge faced by companies in the fashion retail industry is to exhibit agility and excellence in stock visibility, operations planning, and inventory intelligence.

Sustainability and compliance

There have been multiple instances of international law violations and labor practices in the fashion industry. For instance, recently, workers have started leaving notes in Zara apparels stating they didn’t get paid for their work surfaced online and it went viral on social media. Additionally, there have been multiple instances where fashion brands were accused of using child labor, providing hostile working environment, and misusing natural resources. Apart from that, increasing wastage in the fashion industry has also been a topic for debate. Companies in the fashion industry have to navigate through all the sustainability measures and ensure compliance to maintain a positive brand image.

Discounting and competition

Fashion retail brands are increasingly reliant on discounting to drive sales. The discounting culture has been so widespread that customers are flooded with sale banners when they walk across a shopping mall. Additionally, fashion retail outlets are providing aggressive discounts on special occasions such as Black Friday, Christmas, and Cyber Monday. It is challenging for players in the fashion industry to maintain a healthy margin when competitors are offering heavy discounts.

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customer ecperience

All Eyes on “Customer Experience”: Trends to Be Prepared for in 2018

Success in the field of business is no longer only about the amount of profits that you generate. Current demands and trends call for companies to place customer experience ahead of the sales motive.  Top brands in the market are employing strategies such as customer intelligence to understand the needs and mindset of the customers and streamline their processes accordingly. Customer experience matters for modern businesses because there are plenty of fishes in the sea for customers to buy the same products. Therefore, it is vital to differentiate yourself and give customers a reason to come back to you. Consequently, it is high time that you evaluate where your company stands in terms of customer experience and whether you are on the right track to delight your customers. Take a note of the top customer experience trends that are expected to hit the markets in 2018:IR_Brochure

Customers take charge

The dawn of the digital era has transformed the way customers were perceived earlier. Today, the customers have access to more knowledge and network than ever before, all at the click of a button. As time passes, the trend of consumers becoming more empowered is only going to get stronger. Furthermore, with social media becoming prevalent, the voice of each customer matters to everyone online. This puts immense pressure on companies to put out their best and understand that no customer is unimportant. Businesses need to use customer intelligence techniques to understand what their audience expects and tailor their offerings to suit these requirements.

Customer service can make or break the business

According to a new research, one of the main reasons for customer attrition or decline in loyalty is due to poor customer service. Several factors help to create an overall customer experience, the service levels before or after a purchase is a highly crucial contributor to creating an overall experience for buyers. Long hold times, unreasonable compensations or query resolutions, or monotonous customer service add-on to poor customer service. Providing top-notch service is the way forward for companies to prevent themselves from losing more customers to competitors.

Move over multichannel: Omni-channel takes the front seat

The rate at which technology is being adopted by the average customer demand for businesses to shift to omnichannel models to enhance their customer experience. By having a good omnichannel customer experience platforms in place, retailers can bid goodbye to redundant systems that are time-consuming. Companies need to understand that modern consumers have high expectations from companies. They must evaluate themselves to understand if they are equipped to satisfy the customers, if not take immediate corrective action.

IoT and AI in creating a unique customer experience

This is the age of intelligent machines and technology. Several retailers are actively identifying ways in which they can incorporate modern technologies such as IoT and AI to create a long-lasting customer experience. Additionally, these advanced technologies can facilitate in customer intelligence that helps businesses gain in-depth knowledge about their customer shopping behavior and demographics. Also, Chatbots or intelligent virtual assistants, are widely being used to provide intelligent & personalized conversational experiences and instantly solve the customer’s query.


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KPI Metrics for Retail Stores

Top KPI Metrics to Squeeze More Dollars From Your Retail Store

For a long time, retail stores have been using pretty straightforward KPI metrics to measure their performance. The performance was usually measured in terms of physical transactions, including costs, margins, stock turnover, and like-for-like sales. Such KPI metrics typically omit the customer relationship side of the business or individual segment potential. At a time when the retail industry is highly competitive, they have to look at various facets of their operations to improve themselves and deliver superior results. So what are the top KPI metrics retail stores shouldIR_Brochure focus on to improve their productivity?

Sale per square foot

Total sales/total surface area in sq.ft.

Real estate expenses are one of the most significant spend areas for retail stores. Retail stores usually pay out large sums of money for the lease, rent, or purchase of prime real estate locations. Thereby, it is crucial for them to generate maximum revenue from the available space. Sale per square foot is an essential retail KPI as it can benchmark performance of small retail stores against larger ones. Additionally, the metrics also tells a lot about the effectiveness of the store layout and the performance of the sales personnel.

Average customer spend

Total sales/number of transactions

One of the most obvious goals of a retail store is to get customers to spend more. Average customer spend calculates the average amount customers are spending during each purchase. Average number of units per transaction (UPT) is another form of this KPI metrics. These metrics depend on the type of retail stores as customers’ spend will be higher in an electronics store, whereas UPT will be higher in grocery stores. Average customer spend can be helpful for retailers to segment their customers in order to plan their sales and marketing efforts accordingly.

Conversion rate

(total transactions/total shopper traffic) *100%

The conversion rate is a simple metrics which calculates how many visitors have been converted into a shopper. For data capturing purpose, sensors from the door counter can keep track of total number of visitors and number of transactions can be retrieved from the POS system. Analyzing conversion rates can provide insights into staffing requirements and promotional efficiency. Retailers can gauge their promotional campaigns based on the conversion rate. A low conversion rate usually signifies poor marketing effort or inadequate performance from sales associates.

Year over year (YoY) percentage change in sales

((sales for time period this year/sales for time period last year)-1) *100%

Financial goal or wealth maximization is the goal of every business in existence. The same holds true for retail stores as well, since retailers measure year over year percentage change in sales to assess the growth rate. However, retailers should be careful while using this KPI metrics for performance measurement as it does not take into account shopper behavior changes, economic fluctuations, or other external factors.

Sell through rate

Number of units sold (time period)/starting on-hand inventory for the period

Sell through rate is the ratio between the number of units sold in a particular period and the starting on-hand inventory for that period. This KPI metrics gives an overview of the amount of inventory a retail store is able to sell in a given period. A higher sell-through rate indicates better performance as the retailer is able to sell most of its stock and maintain an optimum level of inventory. Sell through rate becomes even more critical for seasonal merchandizes as retailers want to sell most of the stock before the season ends.

Year over year (YoY) percent change in shopper traffic by time period

((traffic for time period this year/traffic for time period last year)-1) *100%

YoY change in shopper traffic provides an insight into the reasons why shopper traffic is fluctuating. For instance, a positive change in the local economy can steer shoppers towards the retail store. Additionally, it can also help retailers plan inventory and sales personnel to cater to the demand of the changing shopper traffic.

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e commerce business

Counting Down the Pioneers of the eCommerce Business

The shopping habits of the consumers across the world has changed significantly. Today, they prefer to make purchases from the comfort of their home. Online shopping is rapidly replacing traditional store shopping. Although traditional retailing still accounts for a significant portion of the retail sales, the trend has been shifting with digital retail growing at an unprecedented rate. The increasing use of internet and smartphone has also fueled the growth of the e commerce business. In order to attain further growth prospects and provide the best possible customer IR_Brochureexperience, top players have been continually tinkering with the e commerce business models.

Top players in the global e commerce business

#5 – Alibaba

Alibaba is a Chinese e-commerce giant which executes about 80% of China’s e-commerce transactions. The company was founded by Jack Ma in 1999 as a business-to-business (B2B) sales platform. Today however, they offer a wide range of products and services including electronic payment services, shopping search engines, and data-centric cloud computing services. The company also runs a business to consumer marketplace under the brand name Tmall and a consumer to consumer marketplace similar to eBay called Taobao. The company also pioneered the concept of Single’s day which generated record sales of $25 billion in 2017.

#4 – Walmart

Walmart, the largest retailer in the world, makes it to number four on the list. The presence of the American retailer signifies the growing importance of the e commerce business. Walmart’s focus on e commerce business was even more solidified by the fact that it shut 154 stores in the US and another 115 across the globe in 2016. In order to fight its competitor Amazon, Walmart has invested heavily in their e commerce business and introduced Walmart Pay and OpenOps, a cloud administration service. However, the online business of Walmart currently accounts for 3% of their total revenue.

#3 –  Macy’s

Macy’s is an American department store chain owned by Macy’s Inc. The company owns more than 780 retail establishments across the US, Hawaii, Puerto Rico, and Guam. In 2017, Macy’s restructured their retail business to focus on their digital business as they poured in $550 million of investment and also closed down about 68 store locations. The retailers also used services from SAP to gain better insight into customer behavior with predictive analytics.

#2 – JD.com

JD.com, previously known as 360buy, is a Chinese B2C e-commerce company headquartered in Beijing. The company is a member of the Fortune Global 500 and had 266.3 million active users as of September 2017. The company also possess the largest drone delivery system along with superior technology for robotic delivery services, drone delivery airports, and autonomous trucks.

#1 – Amazon

It comes as no surprise that Amazon tops the list of the biggest e commerce business. The company started out as an online book delivery service in 1994 by Jeff Bezos. The company now provides a host of products and services including Amazon Prime Video, Amazon Prime Music, Amazon Web Services, Amazon Kindle, Amazon Alexa, and Amazon Echo. In 2017, the company generated revenues of $178 billion with 566,400 employees across the world. The company owns multiple subsidiaries including Zappos, Diapers.com, Audible, Goodreads, IMDb, and Kiva Systems.

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Web Scraping

Why Is Web Scraping for Brand Monitoring Essential in the Retail Industry?

Modern businesses possess a humongous amount of data – both structured and unstructured. As far as a business is concerned, data plays an instrumental role in driving growth, development, and innovation within the company. But the data that enterprises possess comes handy only if they are structured and the company can derive value from it. This is where web scraping comes into the picture. Web scraping helps in extracting unorganized data and converting them into organized and manageable formats. This is especially useful if your brand is being talked about on multiple platforms or ways (social media, expert forums, comments, etc.), in which case you can set the scraping tool algorithm to fetch only data that contains reference about the brand. As a result, marketIR_Brochureers and business owners can gauge brand sentiment and tweak their marketing campaign to enhance visibility.

How can retailers use web scraping in their business?

Web scraping has been revolutionizing the use of big data in business. The retail industry is one of the most benefited sectors with this tool. Here are some of the applications of web scraping  that retailers can use for brand monitoring :

Determine pricing strategy

The growth in the number of players in the market is resulting in retailers competing hard with one another to stay ahead of the growth curve. Using web scraping techniques, companies can crawl price comparison sites’ pricing data, product descriptions, and images to receive data for comparison, affiliation, or analytics. This gives retailers the opportunity to trade their products at competitive prices and increase profits.

Track online presence

In this digital era, prospective customers research online about a company’s brand value and the products before making a purchase. Hence, it is essential for modern businesses to establish an online presence. Web scraping helps firms to achieve online brand intelligence and monitoring by providing a crystal clear picture of product performance, customer behavior, and interactions.

Detect fraudulent reviews

Product reviews have become a testimony which most customers consider before making a purchase. However, not all the reviews written about a particular product might be authentic. Web scraping helps companies to identify opinion-spamming, thus figuring out fake reviews. It further helps in reviewing, streamlining, or blocking reviews, according to the business needs.

Online reputation management

With social media going mainstream,  the online reputation can either make or break a brand. So, it is vital for businesses to continuously undertake brand monitoring on digital platforms. In web scraping, a web crawler identifies demographic opinions such as age group, gender, sentiments, and geo-location, helping retailers learn about both the impactful as well as vulnerable areas for online reputation management.

Advantages of web scraping for the retail sector 

Web scraping provides some significant benefits to companies in the retail industry  :

  • Provides improved customer insights
  • Helps to monitor competition
  • Allows companies to stay informed about latest comments about the business on social media
  • Mends the communication gap between customers and the brand, thereby improving the consumer satisfaction

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retail industry trends

4 Hottest Retail Industry Trends to Watch out for in 2018

retail industry trends

The retail industry is one of the most profitable industries in the world, flocking its way through success year on year. All thanks to the never-ending desire for ‘retail therapy’ among customers. The rise of new players in the market has resulted in a radical shift in the mindset of this sector from ‘caveat emptor (buyers beware)’ to ‘caveat venditor (sellers beware).’ Today, retail enterprises have come to terms with the fact that their survival solely depends on their ability to provide innovative offerings to customers and differentiate themselves from the other fishes in the sea. The past few years have witnessed several retail industry trends that have redefined the shopping experience. Advanced retail technology has truly revolutionized the retail industry. Given below are some of the top reIR_Brochuretail industry trends that are all set to sweep you off your feet in 2018:

Experiential retailing: Revamping in-store experience

The birth of online shopping has resulted in the decline of  sales in  brick and mortar retail models. But the skepticism among customers to trust online platforms blindly will save retail stores from dying out completely. What top retailers need to do is to understand how they can attract customers by reinventing their products and services. One of the most popular retail industry trends in the recent time has been stores to create a memorable shopping experience. For example, Glossier’s retail store in New York City is pure Instagram candy; customers will want to shop and capture every moment on Instagram as every detail serves as social content.

Expect more of AI and AR

AI and AR have become part and parcel of retail technology in the recent times. Companies have been leveraging such advanced techniques to boost their retail performance. In 2018, this trend is expected to continue in the retail industry with artificial intelligence and augmented reality promising to deliver a highly personalized experience. For instance, the new Starbucks Reserve Roastery in Shanghai features an AR activity for customers that will blend the experiences of shopping online and in-store. The roastery’s digital web app platform acts as a virtual tour guide for customers, by pointing their smartphone at a piece of equipment, the app will explain how coffee is processed in that machine.

Personalization: the key to creating a connect

Personalization is one of the retail industry trends that has been on the rise since 2017. The growing demand of customers to own and experience things that are unique has fueled this trend. Modern customers are placing more value on experiences over physical items or commodities. When shoppers purchase tangible products they want those items to either tell a story, fit into their lifestyle, be unique or all of the above. Giving shoppers the opportunity to build and personalize products not only fulfills those expectations, but also makes shopping itself a lot more exciting. Dresden, an eyewear retailer and eye healthcare provider takes plastic waste from Australian beaches and discarded fishing nets and upcycles them into affordable frames. The company lets shoppers create their own pairs of sunglasses by interchange the lenses and frame parts as per their desire.

Data will drive retail decisions

Data’s role in retail decision-making will rise, especially as technologies like Big data and machine learning continue to mature. Using useful customer data for sales, marketing, and after-sales services will be among the widely seen retail industry trends in 2018. An example of retailers success using big data is Target. The company correlated its baby shower registry with its Guest ID program and was able to identify other products that pregnant women were most likely to purchase. As a result, Target was able to showcase their unique offers for pregnant women.


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automotive industry

Trends That Will Drive Change in the Automotive Industry in 2018

The past few years have witnessed the automotive industry taking huge leaps in terms of technological innovations. Automobile companies are investing heavily in the latest technologies that can be incorporated into their machines. In 2017, several top players in the sector had awed us with the pioneering pilot study on autonomous vehicles and new models of electric cars. The current state of innovations in the automotive industry is something that was far from imagination, probably a decade or two earlier. Though we will not be seeing flying cars like the ones from the popular movie ‘Back to the Future’ anytime soon, there are several exciting trends in the automotive industry that are expected to hit the roads this year.IR_Brochure

Carpooling and shared cabs are the way forward

Who doesn’t loathe traffic jams? But considering the number of vehicles sold each year in the and the rate at which the vehicles-on-road is increasing, there no better outcome you could expect. Taking this into consideration, market leaders in the automobile industry such as Uber and Lyft have launched shared cabs and carpooling services. These facilities not only help reduce the stress while commuting but also reduce the level of pollution.

 automotive industry

The new entrant: Blockchain

Of late, the use of blockchain for pathbreaking innovations in several industries has been making the news. This technology is slowly catching the attention of automobile companies. But what is the application of blockchain in the automotive industry? Dealing with counterfeit parts is one of the significant challenges faced by the companies in the automobile industry. Blockchain capabilities have emerged as the best possible solution to rectify this problem. With the help of blockchain technology, companies can simplify the methods to identify and remove the counterfeit parts. Furthermore, this brings transparency into the system and improves the overall pricing strategies.

An eye for multi-terrain vehicles

The adrenaline rush especially among millennials and baby boomers to be adventurous is popularizing multi-terrain vehicles in the automotive industry. Multi-terrain vehicles provide the comfort and ease of operation in difficult terrains. Additionally, their heated leather seats, frugal fuel consumption, five-door utility, and high-end audio systems are all incredibly appealing to the young customer segment.

 automotive industry

Crossover vehicles are trending

Crossover vehicles have proved to be a huge success among the present generation who expect the comfort of an SUV with fuel and operational cost-effectiveness. Crossover vehicles are a mix of regular Sedans and SUVs. They have proved to be one of the most convenient ways to commute without compromising on comfort and style. In 2018, we can expect more players in the automotive industry to invest heavily in crossover vehicles.

Automotive manufacturing is going 3D

Numerous safety benefits and cost-effective nature are grabbing more eyeballs for 3D printed cars. At present, cars are designed to withstand up to five crashes and last an average of seven to ten years. But 3D printing enables automobile companies to build a car on a solid chassis with an outer body designed for a single crash. Then cost-effectively replace the damaged part while leaving the basic vehicle structure in place. This technology could completely disrupt our concept of accident repair of vehicles.

automotive industry 


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innovative technologies

Innovative Technologies to Look out for in the Food Industry

The extent to which technology has influenced our lives is unfathomable. But we don’t seem to get enough. Every other day, we find ourselves being awestruck by innovative technologies that are new to the market. To think of it, there is no industry today that has not been conquered by technology. From making our lives easier to giving us varied experiences, technology is indeed the biggest boon mankind could ever ask for. In recent times, we have seen players in several industries experimenting with innovative technologies in their business. The food industry has for long been conservative in their operations, sticking to conventional ways of business. However, there has been a drastic change to this trend in the industry with several players breaking new ground by trying to experiment with innovative technologies to enhance their business. Here are some of the recent technological innovations in the food industry:IR_Brochure

Mobile Apps

Why go to the restaurant when the restaurant can come to you? Popular fast food chains were among the first to implement mobile apps through which their customers could order food. However, today, several food delivery apps such as Ubereats and GrubHub are available, which help you order food from different vendors, all at one place. Many of these are customizable for different languages as well.

Order kiosks

Don’t we all just hate long waiting queues for a table in a restaurant, especially when your stomach is grumbling for food? Taking this into account, many top players in the food industry have started implementing innovative technologies such as self-order kiosks through which customers can order their food while they wait, which, in turn, reduces their wait time once they get the table. It also helps restaurants to prevent customer walk-aways and results in more orders

Facebook ordering

A decade back when Facebook was introduced, it was known to be a social networking site that would help you connect with your peers. Who would have known that several years down the line, Facebook would turn out to be more than just a medium for networking? Companies specializing in Facebook-payment integration for restaurants are helping chains to get their ordering process onto the popular platform. This is a reasonably low-cost add-on to make, and has the potential to grow sales, which always gets a restaurateur’s attention.

Tabletop e-waiter & checkout

A common thing diners dislike at a restaurant is when waiters take their credit card away and run it up at the register. The reason for this being several instances of frauds that were reported during such situations. Companies in the restaurant business are trying innovative technologies in checkouts, such as giving the customers a restaurant iPad that they can self-checkout on, and in this case, their card doesn’t leave their sight either. Self-checkout is a trend that food industry players must consider to speed up the billing process.

 Game on while you wait

Players in the food industry are taking help from the gaming industry to enhance their services. As bizarre as it sounds, many companies in the food industry have already started working on incorporating such innovative technologies into their business. For instance, popular fast food chain Mc Donald’s is projecting gesture-enabled games on the restaurant floor for kids to play while they wait for Happy Meals.


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Organic Food Brands

Top Organic Food Brands Contributing Towards the Organic Movement

Numerous health buffs are advocating the need to consume organic foods with the majority of the population following suit. For the general population, organic food is just another kind of food, which is supposedly healthy, but it is merely a different method of producing food. Historically, humans have been consuming organic food, but due to several challenges, farmers have started using various chemicals, antibiotics, food additives, and GMOs. Such chemicals and food additives have a negative impact on the human body. As a result, there’s a growing awareness for the consumption of organic food. Organic food includes any plant or animal which is IR_Brochuregrown organically, i.e., without the use of any chemicals, antibiotics, or additives. So, what are the top brands contributing to the growing trend of organic food?

Top organic food brands

Horizon Organic

Horizon Organic is an American company founded in 1991. It is the largest producer of organic milk in North America. Apart from milk, the company also sells other milk-based products such as cheese, yogurt, and butter. The brand is claimed to be organic by USDA and free of any additives. The company enjoys a monopoly in the South-eastern US milk market as it procures majority of the organic milk from over 700 farms across the US. Even their cows are fed organic food and are pasture-raised without the use of any antibiotics or growth hormones.

Riverford

The origins of Riverford dates back to 1950s when the farm was taken over by the Watson family and converted into an organic farm by the mid-80s. The organic food brand has four farms across the country to distribute their products more efficiently across the nation. The company banks on its innovative organic veg boxes delivering to around 45,000 houses per week. The company also provides organic meat and fruit boxes along with wine and beer.

Amy’s Kitchen

Amy’s Kitchen is a family-owned company that manufactures organic and non-GMO convenience and frozen foods in the US. The company has its headquarters in Petaluma, California and produces vegan foods organically. The company also has over 130 gluten-free products. Their organic food product line consists of foods like pizza snacks, carrot ginger soup, paneer tikka, vegetable soup, paella bowl, enchilada, candies, pad Thai, broccoli pot pie, and many more.

Eden Foods Inc.

Eden Foods Inc. or Eden Organic is an American organic food brand. The company is best known for its line of organic soy milk under the brand name Edensoy. Founded in 1969 as a co-op grocery store in Ann Arbor, Michigan, the company also claims to be the oldest independent organic food producer. Majority of Eden Food’s products are organic and vegan, apart from Katuso, a Japanese fish flake. In 1997, a test was conducted by the New York Times to look for traces of GMOs in 11 soy and corn-based products. The result found that only Eden’s milk tested clean.

Organic Valley

Organic Valley is an independent cooperative of organic farmers based out of the US. It is also the nations largest farmer-owned organic cooperative besides being one of the biggest organic food brands. The company has a farmer base of more than 2000 owners across the US, Canada, Australia and the UK. The company markets its products across the US and exports it to 25 other countries. The company reported sales figure of over $1.1 billion selling products such as dairy, egg, soy, and meat. The organic food brand sells its meat products including chicken, pork, beef, and turkey under the brand name Organic Prairie.

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