Category: Thoughts

Healthcare delivery models

How the Evolving Healthcare Delivery Models are Changing the Care Delivery System

Delivering high-quality, accessible, and affordable care are some of the key challenges faced by healthcare systems globally. Healthcare delivery systems must be equipped to address these challenges via the evolving healthcare delivery models. This blog explores some of the new healthcare delivery models and how they are designed to meet the unique needs of complex patients, ensure consistent adoption of best clinical practices, gives greater emphasis on delivering care in the most efficient way, and the changing focus to outcomes rather than inputs.

The global healthcare industry is undergoing a period of transformation. Stay on par with the top players in the market by choosing innovative healthcare delivery models. Request a free proposal to know how our experts can help you achieve this.

New healthcare delivery models

healthcare delivery modelsOut-of-hospital delivery models

Proactive and intensive care for complex conditions

There has been a rapid rise in the number of people diagnosed with long term and complex conditions in the last decade. These conditions are driven by increasingly unhealthy lifestyles and ageing populations. Healthcare delivery systems must identify more proactive ways to manage these patients in the community as well as in their homes. For instance, there are healthcare delivery models in the US that provides holistic care for older patients with multiple long-term conditions through a one-stop-shop. Here, the patients have access to a range of specialists and expanded primary care. Such establishments have not only improved patient outcomes for older and poorer patients, but also reduced hospitalization rates, readmissions, and provided better care and outcomes.

Access to urgent medical care

One of the key challenges faced by every health care system is to avoid unnecessary admissions into their emergency departments. Our healthcare industry analysis in the UK and several other European countries suggest that easy access to high-quality primary care has a real impact on patients. For example, there was a reduction in emergency attendance in Central London with the introduction of general practitioner services seven days a week.

Local access to care for children

Several providers are adopting healthcare delivery models that involve redesigning local services for children to provide high-quality care supported by a network of specialists made available when children and their families most need it. A typical pediatric services model includes one inpatient unit per one million people. It is supported by a network of pediatric assessments units with a 14/7 access to high-quality primary children’s care services. These services include same-day telephone consultations for children with a primary care professional, a telephone hotline for these professionals to seek advice from a consultant pediatrician, and also outreach clinics to treat children with complex health needs and thereby avoid hospital referrals.

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Hospital healthcare delivery models

Specialist centers of excellence

Healthcare delivery models in the form of specialist centers for stroke, cardiac arrest, cancer, and major trauma services are seen to phenomenally successful in the UK. The scale is also achieved through a chain or franchising across multiple sites. These specialist centers have shown immense progress in terms of ensuring adequate care and high-quality treatment to patients.

Community-based hospitals

The success of healthcare delivery models in the form of smaller hospitals requires creative thinking on the workforce along with a recognition that not every hospital has a full range of acute services. These establishments cater to the specific healthcare services such as emergency services or surgery, ensure shorter wait time and faster availability of treatment for patients.

Common characteristics of successful healthcare delivery models

Healthcare delivery models

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tech industry

Understanding the Current Tech Industry Challenges in the US

New products with innovative technology are hitting the U.S. market faster than ever before. As a result, the tech industry is evolving at an unprecedented rate. Although these advancements may seem exciting for tech companies, it is also incredibly challenging for them to keep up with the cut-throat competition in the market, overcome cybersecurity issues, and adapt to the changing regulatory landscape. Experts at Infiniti understand how difficult it can be for tech industry players to stay ahead of the curve. Based on their analysis of the tech market, here are some of the biggest challenges facing tech companies in 2019.

Customers are the new market-makers. They play a crucial role in reshaping industries and changing how businesses compete and win in the market. Success depends on how well and how fast you respond. Infiniti Research gives you insights and frameworks aligned to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Request a free brochure to learn more about our solutions.

U.S. Tech industry challenges 2019

tech industryMarket incorporation

Technologies are being developed at an accelerated rate without being able to fully incorporate them into existing products. Two notable examples of developments with tremendous investment and effort involved, but with negligible impact on the market so far are Artificial Intelligence (AI) and voice control. Experts at Infiniti Research expect this gap to grow in 2019, in which case companies in the tech industry will be in the desperate need to reduce it.

Talent acquisition

Talent drives innovation and execution of new technologies. However, finding the right talent is one of the biggest challenges facing the U.S. tech industry right now. One of the key reasons behind this being, that talent is now globally distributed than before, and it is challenging to retain talent due to the rising competition in global tech industries. Companies in the tech industry that can be efficient with remote teams and build strong cultures have greater chances of success.

Achieving the desired business outcomes could prove to be an uphill battle. Request a free proposal to learn how our data-driven solutions are designed to help companies improve their bottom line and gain an upper hand in the market.

Data governance, security, and privacy

2019 is expected to be a critical year for data governance, security, and privacy in the tech industry. Both within and outside the enterprise, these factors will have major implications on AI utilization. Heavily unbalanced regulation greatly limits its applications and can cause a major setback in business innovation of companies in the tech industry.

Issues in cloud network

Companies in the tech industry are increasingly moving their workload and other critical data to cloud infrastructure. However, the network could pose some major setbacks here. Every organization has a set amount of bandwidth or the budget to spend on it. The rising amount of data that is being generated by users, IoT, and AI applications could lead to major network issues to store and manage this data.

Estimating market demand

Companies in the tech industry who base their product development on what they anticipate would be the future market demand could undergo severe risks in their business. This could be primarily due to the fact that the expected market demand does not materialize. To avoid the risk of failure, it is vital for the U.S. tech industry companies to be more measured in decision-making relating to the current market demand and how it is likely to change over time.

Despite several challenges in the tech industry, why is Toronto’s tech industry continuing to soar? Download Infiniti’s latest free resource to find out

Tech industry

 

 

 

 

 

 

 

 

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Financial services industry

The Impact of Brexit on the Financial Services Industry

What is Brexit?

Brexit is a shorthand term derived from ‘Britain’ and ‘exit’ used to refer to Britain’s split from the European Union. In 2016, a referendum vote (for everyone of voting age) was held to decide whether the UK should remain in the EU or leave. A good majority out of the 30 million people who voted favored that the UK should leave the EU. One of the common economic arguments often put forward for Brexit is that EU membership is hampering U.K.’s trade ties outside the trading bloc.

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Brexit: what are the main challenges for financial services industry?

After four decades of continuous membership, the United Kingdom is all set to make a great exit from the EU in 2019. This will be the most complex demerger ever contemplated, having severe impacts. It includes the potential disruption to the lives of millions of European nationals living outside their home country, the disruption to complex supply chains in sectors such as automobiles and aviation, and the disruption on capital flows and the financial services industry. In this blog, our experts in the financial services industry have analyzed the impact of Brexit on the sector and what needs to be done next:

Passporting

Presently, a company in the financial services industry that is licensed in one EU member state can in principle conduct business throughout other countries in the EU by passporting their license across national borders. Chances are that the UK decides to stay in the European Economic Area (EEA). EEA provides its members with access to the EU Single Market. It is subject to European law and jurisprudence in respect of the ‘four freedoms’, which include the free movement of goods, services, people, and capital. Members are also required to pay a financial contribution to the EU. In this case, companies in the financial services industry may continue the passporting of their licenses. However, the scenarios where UK seeks temporary EEA membership for a smooth exit from the EU should not be completely ruled out.

Mutual recognition

For much of the early negotiation phase of Brexit, the British government preferred to establish a mutual recognition system. This was an agreement between parties to maintain comparable rules to accept each other’s findings as binding in their own city. For companies in this financial services industry, this would require the establishment of a bilateral body that jointly agrees to objectives including financial stability, consumer protection, and dispute management. Although each party would have different procedures to achieve the agreed objective, the ultimate goal would be ensuring consistency of outcomes.

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Equivalence

In theory, equivalence offers an easier method of facilitating cross-border business. The EU examines the regulatory and supervisory framework that exists in a given country for a given business activity and determines whether the rules in the said third country are equivalent to those in the EU. In case they are, the companies in the financial services industry from the said country are permitted to conduct cross-border business. Given that the UK and EU are at a point of perfect regulatory convergence provides a means by which firms established in the country could continue to operate cross-border, post-Brexit. Equivalence is likely to be the foundation of UK’s financial services agreement, with the UK seeking a declaration that the city of London is fully equivalent to the European Union by reference to a common legal and regulatory framework. This translates to the fact that a deep understanding of both the functioning and limitations of this framework is a prerequisite for post-Brexit regulatory management.

Relocation

Another option available to companies in the financial services industry who are conducting cross-border activities is relocation. Firms in the financial services industry that have their headquarters in London could consider opening a licensed EU headquarters in an EU-27 member state. If the backbone of the future UK-EU agreement is equivalence, then those activities for which equivalence is not permitted would be subject to relocation, possibly with legacy book transfer.

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Retail industry analysis

Market Scan: Retail Industry Analysis and Market Updates

The retail industry is increasingly colliding with adjacent consumer-focused sectors, as a result, the industry continues to undergo constant disruption. Amidst all the retail industry trends and changes, one thing that remains consistent is the fact that consumers are becoming more powerful and retailers are trying to do all it takes to meet the changing customer demands. Last year left the retail industry with a lot to digest including a strong U.S. economy, the holiday season that delivered record-breaking sales, some high-profile bankruptcies, and other global trade and economic challenges. Our retail industry analysis reveals that although in 2018 the retail industry was bolstered with a strong labor market and elevated disposable personal income; the economy may face some headwinds this year. This means that 2019 will be a year of transformation for retailers and they will require to make some bold moves to make distinct space for themselves in the market.

Our retail industry analysis has helped several global brands understand their current market dynamics and strategize their moves to outperform their peers in the market. Request a free proposal to know how our solutions can help your business.

Retail industry analysis 2019

Retail industrySupply chain as a differentiator

Our retail industry analysis reveals that retailers are increasingly leveraging supply chain to differentiate their services. However, a major challenge here is to make the supply chain more predictable, less costly, and faster. Top companies in the retail industry believe that supply chain improvements can be a significant growth driver for the future. Rather than investing in retail industry trends like automation and smart packaging, it is important for retail companies to now think about using wider supply chain strategies for accumulating long-term competitive advantage.

The changing retail value chain

The value chain across the retail industry is becoming increasingly compressed. Our retail analysis experts have identified that several retailers are accelerating their merchandise cycles and moving their supply chains closer to their target customers. Retail companies are also making efforts to deploy advanced technologies that improve the process of connecting with their customers.

Moving away from transactional thinking

Earlier retail businesses revolved around isolated transactions where customers were bombarded with discounts and offer messages, the primary intent being to increasing sales. Today, retail brands are highly focused on delivering exceptional customer experience and are also using it as a tactic to compete better in the market. A retail industry analysis by experts at Infiniti Research revealed that a good majority of brands are using customer experience as a strategy to boost both their online as well as in-store sales. This is one of the primary reasons why retail giants like Walmart is thriving despite several others shutting shop. The company has rolled out several initiatives to streamline in-store customer experience by using advanced technologies like touch screen, search kiosks, and allowing customers to use mobile phones to scan products. Several other top retailers are undertaking similar measures to redefine the shopping experience for customers.

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Pop-up luxury retail stores

Several luxury retail labels are trying to lure millennials and Gen-Z customers due to their shifting priorities and heightened spending trends. Earlier, a pop-up was merely seen as an interesting concept that allowed brands to ‘test’ a retail presence or launch a new product. It also helps generate social media buzz, although short-lived. However, the recent evolution of pop-up fashion stores holds greater intrigue by offering fresh concepts on constant rotation. They are now used as a means to grab customer curiosity and engage with them. In an age where social capital goes hand-in-hand with monetary profits, such initiatives become highly useful for brands.

Nurturing post purchase

In a move towards achieving customer centricity, retailers are giving increased importance to last mile customer experiences. Companies are even going to the extent of acquiring delivery platforms to fulfill their delivery obligations on the same day and promote customer delight. Post purchase nurturing is a long-term growth strategy aimed at giving a better success rate in the future.

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biopharma industry

Top Trends Shaping the Asian Biopharma Industry

Some of the earlier events in Asia, such as China’s market access blockade, Japan’s spending controls, and deceleration in Southeast Asia and India have contributed towards a flat enthusiasm for the biopharmaceutical sector in Asia. However, certain recent trends have reignited the interest in biopharma in this region, with key implications for pharma executives.

Asia is popular for its dynamic markets and its rapid growth. Although over the past year the enthusiasm in the region for biopharma has been flat, several recent biopharma trends have turned the tables. This has brought about several market changes that make it essential for companies to reassess their strategy and go-to-market model. In this blog, biopharmaceutical industry experts at Infiniti Research discuss some of the recent biopharmaceutical industry trends in Asia and share perspectives on their implications for executives in biopharmaceutical companies.

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Key biopharma trends in Asia

CDFA reforms in full stride in China

The recent China Food and Drug Administration (CFDA) reforms are more optimistic fundamentals that aim to support industry growth through innovation. Over the past few years, the CDFA has made significant strides in terms of addressing critical gaps in the system. Furthermore, there have been several reforms published on the drug-registration policy. These policies have been designed to improve the registration process and to encourage companies in the biopharmaceutical industry to bring innovation to China. This includes therapies for addressing severe and rare diseases and fast tracking approval for therapies. As a result of these new drug approvals, a record number of approvals and new product launches were seen over the last couple of years. The biopharma industry in China is accelerating against the backdrop of the new CDFA reform.

Price reforms in Japan

The Japanese ministry of health made a proposal in 2017 to overhaul the current drug pricing regulations. This reform will affect both the new drug pricing and in market pricing revisions across all drug categories including off-patent long-listed products, patented prescription drugs, and generics. This includes changes such as narrowing price maintenance premium (PMP) for patented products. The PMP will now be applicable only to selected drugs and full premium will be awarded only to a subset of companies. The scope of the premium will be limited to innovative drugs and the amount of premium will be matched to a company’s contribution to R&D.

Emerging fund pools in Southeast Asia and China

In China, there has been an upward trend in the expansion of reimbursement of innovative drugs. Furthermore, companies in the biopharma industry in China have also started to experiment with new models to improve patients’ access to medicines. China remains an important growth engine for companies. With these biopharma trends and changing outlook in China, the country remains a highly lucrative market and an important growth engine for companies in the biopharma industry.

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Digital and advanced analytics in healthcare

Although big data and other digital technologies have been constant buzzwords in the biopharma industry in Asia, now we are seeing their gradual uptake by several companies in the sector. Governments in Asian countries like China and Japan have introduced policies to promote the application of such advanced biopharma trends. Furthermore, even physicians and medical reps, especially in Japan, have already shifted away from pharmaceutical sales reps as their primary information source and use digital channel as their primary source. In China, for instance, studies show that doctors spend over two hours of their working day on an average online and have switched from computers to smartphones to support many of their professional activities. Consequently, digitalization is going to be one of the key biopharma trends that are going to revolutionize Asia.

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Market Assessment

Key Benefits of Having a Global Marketing Strategy

Businesses around the world are expanding their operations on a global level. This means that core functions like marketing should be backed by a global marketing strategy that are tailor-made to suit different regional cultures and preferences.  A global marketing concept involves the use of new elements in a company’s marketing strategy such as changes in packaging and advertising that are designed to resonate with the local audience across various geographies. However, some elements such as the company logo remain standardized. A global marketing strategy is a component of a company’s global strategy and it encompasses all functional aspects of a business ranging from finance to operations to R&D.

Benefits of a global marketing strategy

If done right, a global marketing strategy can have many benefits for an organization. Start with open and honest conversations about where the company is going. This can help you create a global marketing strategy, build collective commitment, and is one of the many secrets to running a successful and enduring global enterprise. Experts at Infiniti Research have highlighted four key advantages that businesses can gain by adopting a global marketing strategy.

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Better product and service effectiveness

The more companies grow, their learning must keep pace simultaneously in order to be effective in rolling out a new and improved product or service offerings. Take the example of Facebook for instance. Once the company’s IPO turned out to be a remarkable success in the North American market, their next target region for expansion was India. Studies revealed that internet advertising made up for only less than five per cent in India’s advertising market, compared to North America’s which was close to twenty per cent. Facebook had to improve on their already existing North American strategy to monetize all the users in India in terms of its revenue base and develop its global marketing strategy in India.

Stronger competitive advantage

Although some companies may be natural at competing in a local market, this may not be the case when they are competing with global players in international markets. A brand with a strong global marketing strategy can achieve this, provided the strategy is targeted at the right audience and is well communicated. It also allows for a better-informed and more focused organization as a whole worldwide. Further, it allows companies to adapt quickly wherever needed and keep up with customer demands or other global marketing trends.

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Greater customer awareness

The internet plays a great role in keeping customers around the world connected to their favorite brands. They can track the progress of a brand and their products constantly, helping companies to keep their customers posted on their latest innovations in products or services. A global marketing strategy can help companies identify different elements that can capture the attention of different audiences. They can also promote the “WOW” factor in their offerings through a global marketing strategy that consequently increases customer awareness.

Cost reduction and savings

Economies of scale and scope through standardization can be achieved by focusing on new markets. Furthermore, customers from all corners of the world can find brand using the internet, and they can reach potential customers with one single point of contact such as a website, blog or a Facebook page. The cost savings can help businesses serve customers better worldwide.

Creating a Global Marketing Strategy: Where Companies Go Wrong

What's in it for you?

This resource provides detailed insights on :

Global marketing strategy

  • The common mistakes companies make while formulating market entry strategies overseas
  • The impact of gaps in marketing strategies on your overall performance in a new market
  • Strategies to avoid these mistakes
  • Why businesses must have a tailored marketing approach for different regions.

Although having a global marketing strategy is highly rewarding, the strategies of several companies (even well-known multi-national players) have faced backlash in the past. Download this free resource from Infiniti Research to learn where companies are going wrong while creating their global marketing strategy and how it can be rectified.

brand positioning

Achieving Successful Brand Positioning in Your Market

What is brand positioning?

A Strong brand is what sets apart the products of one company from another.  Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner. Effective brand positioning maximizes customer relevancy and competitive distinctiveness while enhancing the brand value in the market. The extent to which a brand is considered as favorable, credible, and unique by customers determines the success or failure of a company’s  positioning strategy.

What is a brand positioning statement?

A brand positioning statement refers to a brief description communicated to the target customers about the brand’s unique value in relation to the key market competitors. It is an expression of how the company’s products fills the gaps in a particular customer need better than the competitor brands in the market. It involves identifying a market niche and then establishing the brand in that area.

Need help in creating an ideal brand positioning statement that truly represents everything that your brand stands for? Request a free proposal to know how experts at Infiniti Research can help.

Steps in an effective brand positioning strategy

Brand positioningA successful brand positioning strategy requires companies to deep dive into the brand details and discover their unique selling propositions that make their offerings unique and more desirable than similar products in the market. Experts at Infiniti Research have highlighted six critical steps to create an effective brand positioning strategy:

Determine current brand positioning 

One of the first steps towards creating an effective brand positioning strategy is to determine your brand’s current positioning. This gives you important insights into where to go next and also provides an opportunity to further analyze the competition. Start by segmenting and defining your target customers. The next step is to identify your brand’s vision and values and understand what makes your brand different from others in the market.

Determine your competition

Using competitor analysis, you can analyze your key competitors in the market. This will help you gain a better idea of who you are up against in the market and what their key strategies are. Some of the key methods you can use to determine your competition include:

  • Market research
  • Customer feedback
  • Social media

Identify your unique selling proposition

A successful brand positioning is all about communicating to customers about what makes your brand different from the others. Competitor research will reveal patterns in the business operations of competitors that would have been previously unnoticed. Also, as you examine the strengths and weaknesses of the competitors, you may notice that their weakness is your strength. You can use this as a key element in promoting your brand positioning strategy.

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Create a brand positioning statement

As mentioned earlier, a brand positioning statement is a comprehensive declaration that communicates your brand’s unique value to your customers. Before drafting a positioning statement, some of the questions that you must answer includes:

  • Who are your target customers?
  • What are the categories that you deal in?
  • What are the core benefits that your products offer?
  • What is the proof of those benefits?

Test your brand positioning statement

Creating a brand positioning statement is only the beginning. The real challenge lies in testing and gathering feedback on whether the  positioning strategy is living up to what is expected. You must take out time to gather feedback from the target customer and identify if there are any improvements that can be made to achieve the desired result.

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market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

packaging strategy

Why It’s Time to Rethink Your Packaging Strategy and How to Do It Right

As hundreds of new products make their entry into retail shelves every year, it is critical for brands to revamp their packaging strategy in order to stand out in the market. Furthermore, changing consumer demand, social movements, increasing regulatory compliance, and economic challenges have brought the need for better packaging initiatives to the forefront. Businesses must rely on packaging strategy solutions that are ongoing, periodically evaluated, and continuously improved. Moreover, modern brands have also realized the importance of packaging strategies in marketing a product. The packaging design can play a vital role in the customers’ buying decision. Customers are placing equal importance on both the quality of the packaging design and the functional aspect of the product.

Packaging strategy solutions experts at Infiniti Research explain some of the key reasons why businesses must consider a product packaging redesign.

Outdated product packaging design

Trends in the packaging industry are constantly changing. In the 90s, skeuomorphic designs that made products resemble their real-world counterparts were popular. Most of the product packaging designs during that era also featured bright colors and a large number of design elements. However, today most companies are adopting a packaging strategy that is aligned with a minimalist approach which incorporates a significantly lower amount of design elements. If your current packaging strategy is outdated from what your counterparts in the market are offering, it definitely needs an upgrade.

Here’s a chance to hone your packaging strategy! Request a free proposal to know how our experts can help you formulate better packaging strategies that will enhance your bottom line.

Innovation in product formula

It is common for companies to explore new product innovations and formulas over time. With the introduction of new ingredients or technology, the brand’s packaging strategy will have to adapt to meet these new functionalities and specifications. Moreover, this also acts as a good opportunity for brands for marketing the improvements in their product formula.

Company rebranding

Rebranding has become a common business trend lately. Mostly legacy brands who have been in business for decades tend to change to a more contemporary branding to reflect the modern times. Some even make changes to their logos and visuals in order to reflect a change in direction. Formulating a new packaging strategy under such circumstances are important to ensure that the design is consistent with the brand’s new aesthetic.

Dynamic market changes make staying updated with the latest market trends challenging. By partnering with our industry experts, you can stay updated on the latest trends and other market updates for your industry. Request a free brochure for more insights on our services.

Public relations crisis

Even the best of brands have experienced a public relations crisis at some point. As today we live in a digitally connected world, negative publicity can spread like wildfire on social media channels, proving fatal for the brand image and reputation. In case companies go through such a crisis, they must rethink their packaging strategy for two primary reasons. Firstly, it shows that the brand is moving away from the bad publicity that it has received. Secondly, it creates an impression that the brand is actively trying to improve its brand image, starting with the design.

Technological advancements

Incorporating modern technology as a part of your new packaging strategy can not only result in efficient product packaging and design strategy but also helps identify innovative designs that you may be missing out on. For instance, brands use several new visual elements in packaging to attract customers including embossing, debossing, foil stamping, or even a spot UV that highlights a part of the packaging design.

Steps to create an effective packaging strategy

Packaging strategy

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marketing strategies

Marketing Strategies for Expanding Your Business into Europe: Key factors to consider

Since 2014, there has been a tremendous marketing transformation in Europe. Amidst this, marketers are having a tough time perfecting their content marketing strategies to engage European customers. Successful market strategies are those that are highly responsive to different environments. There might be substantial variations in the focus, aims, and techniques of marketing over time, making it imperative for companies entering the region to understand the existing disparities and to respond to them with effective marketing strategies.

With several years of experience across various industries, experts at Infiniti Research have used their expertise in assisting global clients to successfully meet their business and marketing goals. Request a free proposal to know how we can help you!

What is a marketing strategy?

marketing strategies

Marketing strategies combine a company’s marketing goals into a comprehensive plan to achieve them. Effective marketing strategies should include market research and focus on the right product mix in order to maximize profit potential. Top companies around the globe have realized the importance of marketing strategies in identifying the best customers and understanding their needs. Moreover, it also helps businesses gain a competitive advantage over their rivals in the industry.

Creating a marketing strategies for the European market

Understand the customers

It is often observed that B2C companies are ahead of the curve when compared to B2B companies in exercising effective marketing strategies, especially on social platforms. However, considering the fact that today both customers and businesses have an active presence on online channels, B2B companies must also lay more emphasis on enhancing their marketing strategies. Furthermore, European customers are known to be highly dependent on digital devices either to make a purchase or research about a product/service that they are interested in. So, companies must begin by creating content that their target audience is searching for. This can be done by gaining insights from the sales and customer service teams about what makes customers dissatisfied. Companies can also set up a social media monitoring dashboard to better monitor keywords, interests, and brand mentions.

Create a targeted approach

Modern companies must not overlook the fragmented distribution ecosystem, rather they must create a highly targeted and specific approach for each channel. In the US, for instance, companies have already understood the importance of this and are implementing more targeted marketing strategies when compared to their European counterparts. In this era of immersive content, companies in Europe must look at ways that they can enhance their marketing efforts by enhancing user experience through the use of advanced technology.

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Understand the nature of market

Certain marketing strategies often do not work as well in Europe as it does in countries like the U.S. Furthermore, one marketing strategy may not be effective across different countries in Europe. Marketers need to understand Europe is not a homogenous market. One of the key challenges here for companies is to understand the local language, the market maturity and the buyer behavior of Europeans. In most cases, highly localized content and marketing strategies that are suited to specific regions in Europe prove to more effective. European marketers sometimes make the mistake of creating and rolling out the same content across Europe without adapting their content to the specific target market and buyers in the specific countries. The best marketing strategies are those that adapt to the changing needs of customers. For instance, a buyer of office furniture looks at office furniture differently when compared to a customer for the same product in the Netherlands or the UK.

Marketing automation

One of the biggest differences between the marketing strategies used in the US and Europe is that in the US, companies are looking at how marketing automation rapidly steps up to the next level such as machine learning and AI. The EU market, on the other hand, is playing catch-up on this front, and the gap between adoption and the technical offering is getting larger.

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