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automotive supply

Winning in the Automotive Supply Industry: Strategies for Emerging Companies

The proliferation of automotive technology and intensifying competition between well-established automotive supply companies and emerging market players remain at the top of the agenda for the C-suite. Notably, the emerging market players are radically disrupting a wide range of industry segments, due to which leading automotive supply firms face challenges in terms of market differentiation, expansion, go-to-market opportunity, and product development.

Businesses in the automotive supply industry must devise effective strategies and keep track of decision criteria to adapt and make organization-wide changes. Ideally, the strategies must be based on three aspects, i.e., product development, technical expertise, and innovative go-to-market methodologies.

Get in touch with our research experts for industry-specific insights and custom market intelligence solutions.

Succeeding in the increasingly competitive automotive supply industry

To better understand these aspects, we interviewed representatives of leading automotive supply companies. Based on these insights, we have curated a list that explains the strategies to succeed and win globally in the increasingly competitive automotive supply industry.

Retaining leadership in new product development

A majority of automotive companies with a global reach have innovation and product development as a topmost priority on their business agenda. Global leaders within the automotive supply industry set aside many resources and invest in R&D when compared to the other players for whom product development is not a priority. Moreover, product research and innovation are considered crucial in addressing end-customer needs and retaining market position in most cases.

Maintaining a technology advantage by bridging the gap

The use of innovative technology can aid businesses to gain an edge in the automotive market. Keeping abreast of technology must be a strategic priority for executives looking to capture a fair share of the market. However, addressing these issues will require businesses to invest in research and analysis. The need to maintain a technology advantage comes not only from well-established market players but also from stricter compliances and industry standards in both developed and emerging markets.

The rising industry standards for fuel efficiency, stricter recall policies, and enforced repair and replacement guarantees by OEMs will require automotive supply companies to improve product technology and quality to stay in the market.

Whether you’re an emerging automotive supply company or a well-established player looking to expand into new market segments, our best-in-class research methodologies can provide you with accurate data on market developments and insights you need to know to break into a new market. Request a free proposal right away.

Differentiating through value-added services and go-to-market methodologies

In today’s scenario, automotive supply firms must provide solutions and value-added services to differentiate themselves. This is especially important if you’re an emerging market player who has just set foot and looking to expand your business in a new market segment. An in-depth comparative analysis of go-to-market strategies used by leading automotive supply companies and emerging players reflects the fact that they are starting from different points but wish to achieve a similar end goal.

Automotive industry experts at Infiniti Research recommend emerging market players must devise a global branding strategy backed with in-depth brand research insights to expand reach outside their home markets.

A three-step approach for emerging automotive supply companies

Our experts have outlined a three-step approach for emerging companies to succeed in the quickly changing competitive landscape based on our market knowledge and expertise in creating branding strategies for leading automotive supply companies.

1. Gather extensive intelligence on the competition

Given the remarkable speed at which players from emerging markets are setting foot in the automotive supply industry, it is crucial for businesses to track and analyze the competitive landscape. Emerging companies must also form a vision of future industry developments and growth aspects to survive amid the competition in global markets.

With in-depth market and competitive intelligence, businesses can identify areas for action and create breakthroughs in product innovation, product development, branding, and many such areas.

2. Develop a winning mix of strategies to address your needs

Developing a winning mix of strategies requires in-depth market research insights. Acting upon market data can help automotive supply companies find specific areas that require an overhaul or end-to-end transformation comprising diagnostics and changes to address their business needs. Our research experts can provide tailor-made solutions based on your unique requirements and help you address your challenges. Request a free brochure to know more.

3. Prepare for the global shift

Keys to creating a successful global competitive strategy in the automotive supply industry include M&As, partnerships, and alignment of business goals and strategic plans. Hence, finding the right balance of authority, setting KPIs to track performance, and developing a robust governance model are critical to preparing for future shifts.

In today’s complex business world, the tectonic shifts and pace of change are faster than one would have expected them to be a few years ago. This requires automotive supply companies to stay proactive and prepare their businesses for the inevitable shifts in the future. Besides these shifts, globalization is expected to impact developments within the automotive supply industry. And leading players in the automotive supply industry agree that a globalized market offers more opportunity than pose a risk for companies well-equipped to tackle dynamism.

Based on research, several factors are found to impact growth in the automotive supply industry. Request more information to gain comprehensive insights into each of these factors and learn how you can tackle these challenges with custom market intelligence.

digital payments

The Shift to Digital Payments: What businesses should consider now and for the future

With a rise in consumers adopting online banking, changes in customer preferences, and digital payment modes, it is crucial to note that digital banking and payments will continue to be the preferred mode of transaction for customers globally. But the question that remains unanswered is, are global banking and digital payments firms prepared for the shift?

Shifting consumer preferences had become apparent in the digital payments space even before the pandemic, and evidently, the pandemic has only amplified the digital shift.

Contact our market research experts to learn how we’ve helped leading digital payments and banking companies drive organizational growth and uncover new opportunities with integrated market research solutions.

Future of Digital Payments

Let’s understand how the banking and digital payments industry can adapt to market shifts and analyze what leaders should consider for the future:

Buy now, pay later solutions

In 2020, global shoppers witnessed an alarming increase in buy now pay later options during checkout. By offering this capability to entice customers during the checkout process, banking firms have a tremendous opportunity to drive customer loyalty. Providing many such digital payment options post-purchase, during online purchases, and at the point of sale will help entice consumers by offering value-added services for managing their spend.

In today’s business scenario, understanding the evolving needs of your customers and anticipating industry trends is essential to best leverage opportunities and win the market. Request a free proposal to know how we can help you achieve this.

Use of AI and analytics for personalization

With data proliferation on the rise, digital payments and mobile banking firms must consider leveraging innovative technologies to make the most of the data they possess. Using innovative technologies to analyze how customers interact, the channels they prefer, and how and when they transact can help digital payments and mobile banking firms connect with them proactively through multiple channels.

Adoption of cashless and contactless digital payments

As more consumers begin realizing the need to shift to digital payments, businesses will witness a rise in transactions through contactless and cashless modes. Apart from the safety and security perspective, these digital payments are perceived to be more sanitary because of being an entirely contactless mode of payment.

Given the rapid shifts in the banking and digital payments landscape, developing innovative business strategies can be highly challenging, especially in an age of disruption and evolving competition. To tackle this challenge, banking and digital payments service providers will need to understand their roles in the payments value chain and envisage how they will progress leveraging technological innovation in the future.

Case in Point: Integrated Research Solution for a Leading Digital Payments and Banking Firm

Engagement Overview

Every banking firm needs timely intelligence and actionable research insights to make crucial business decisions. Our client, a well-known banking and digital payments company, approached us seeking integrated research support to streamline business processes and decision-making. The digital payments firm wanted an end-to-end research solution and robust insights to meet its market intelligence needs and achieve strategic business goals. 

In this success story, Infiniti’s market research experts share their views and explain how they helped a  leading banking and financial services firm capitalize on the shifts to digital.

Business Challenge

The client had a strategic focus on enticing digital natives and future generations through their services for whom digital is already the norm. However, due to their inability to understand the market and the competitive landscape, they lacked access to much need market insights.

The challenges faced by the client include:

  • Increased time-to-insight
  • Need to analyze the market and competitive landscape
  • Effort duplication and budget wastage due to siloed research execution

Our Approach

To streamline the business process and help the client understand the market, we deployed an integrated research solution by leveraging primary and secondary research methodologies. It involved setting up a database to make the right intelligence accessible to the right stakeholders. We also offered integrated research reports, company-level research insights, and competitive insights.

Utilizing data from premium databases and quarterly and annual reports, we also gathered insights on competitor growth strategies and industry trends.

Request a free brochure to gain comprehensive insights into our custom research solutions for the banking and digital payments sector.


Armed with detailed market insights and actionable data, our client was able to:

  • Streamlining their business process
  • Ensure informed decision-making
  • Reduced time-to-insight
  • Eliminate effort duplication
  • Provide stakeholders real-time access to market data

Our custom research insights and strategic transformation recommendations enabled the client not just to streamline business processes and achieve research flexibility but also to fuel timely decision-making and improve their competitive position. Hence, now is the time for business leaders to make the right move and leverage research-backed decisions to gain an edge in the global banking and digital payments industry.

Why choose Infiniti as your research partner?

With several years of experience researching global markets, our market research experts provide in-depth coverage of the market, from global market scenarios to future trends and opportunities. Moreover, our advanced research methodologies comprise innovative approaches that enable our clients to find the answers they’re looking for in the most convenient way. Our custom market research solutions have helped leading businesses transform organizational data into intelligence to support fact-based on-making.

Leveraging our in-house research expertise, we help our clients identify ways to differentiate and improve their competitive position, request more info to know more about our capabilities.

win loss analysis

All You Need to Know About Implementing Win Loss Analysis for Your Business: FAQs

Win-loss analysis is incredibly important for businesses across industries. It offers insights that help analyze how a prospect becomes a customer, why they dint opt for your services or make no decision at all, making your sales process much stronger and helping you close more deals. The insights obtained from a win loss analysis are crucial for success because if you don’t know exactly what’s working for your business and what isn’t, you’re essentially just acting on assumptions and not data.

According to a recent study, businesses that conduct win-loss analysis and act on insights have higher customer retention rates, lead conversion rates, and a higher revenue growth versus companies that don’t. However, very few companies are aware of this, and a mere twenty percent conduct win loss analysis to make crucial decisions basis these insights. In this article, our market research experts answer a few top-of-mind questions for businesses looking to conduct win-loss analysis to drive decision-making and sales performance.

Competition in global markets will proliferate in the new normal, requiring businesses to innovate and create better strategies to win more customers continually. We adopt a holistic approach to win loss analysis that can help you keep pace with market changes and drive sales using a targeted approach. Contact our market research experts to learn more about the benefits of conducting a win-loss analysis.

What is a win loss analysis?

Win-loss analysis is a research practice that focuses on analyzing the sales opportunities that businesses win or lose over a period of time, unveiling factors that prompted customers to buy certain products or understand why they dint.

A win loss evaluation generally focuses on gathering, measuring, and evaluating opportunities by conducting in-depth research, interviews either with lost prospects or new clients and focus group discussions. The objective is to gather useful information, decode data accurately, and utilize it to enhance decisions and drive continuous organization-wide improvements.

How can my business benefit by conducting win loss analysis?

A well-thought-out plan and structured win loss analysis approach is the best way for a business to analyze the reasons behind product success or failure. The approach to win loss analysis, which is almost general across industries, helps unearth several competitive market insights that have become a gold standard for decision making.

Here are a few reasons why you must conduct win loss analysis, as pointed out by market research experts:

  • Offers detailed insights on customer perceptions and sits impact on your business
  • Helps gain a better understanding of the sales processes that are less impactful
  • Analyzes why a sales opportunity converted into a customer or why it dint

Recent market studies have shown that more than fifty percent of sales professionals lack an understanding of why they lost a deal, due to which they cannot gauge and understand factors driving sales. This lack of understanding is further worsened with limitations and inaccuracy issues associated with CRM implementation. In many cases, companies cannot possibly make sound decisions using these inaccurate data sets. This is where a win loss analysis comes into the picture, as it helps bridge the intelligence gap by offering accurate information to act upon.

Do you face challenges in analyzing the needs of prospects and driving sales for your business? If yes, win loss analysis can help you mitigate these business issues and cope with dwindling sales margins by offering accurate, competitive market insights.

Request a free pilot study to learn how we can help you increase your sales win rate.

How will I gain a competitive edge with win-loss analysis?

With over 17 years of experience in the field of custom market research, our experts are well-equipped to show you how your customers and prospects perceive your strengths and weaknesses. Our approach to win loss analysis is comprehensive and covers detailed documentation and report generation that documents the reasons behind the sales opportunities you won and lost.

Our solutions also offer in-depth insights into the customer-perceived strengths and weaknesses of your competitors. Insights such as these act as key differentiators for your brand, which can be leveraged by sales, product development, and marketing teams to make crucial business decisions.

Who from my organization will play an active role in win loss analysis?

Every win-loss analysis program differs from industry to industry, which means the parties involved in the study will also vary. Experts at Infiniti Research recommend that you employ trained, experienced, and dedicated senior-level employees who would be an unbiased contact for day-to-day communication.

The program’s success will depend on support from the C-suite and the sales and product development teams. As such, optimum results can be derived only when the senior management backs the program and compellingly presenting the cost-benefit analysis. Moreover, every department involved in the win loss analysis project must be kept in the loop, and inputs must be shared across teams to obtain decisive results.

Request a free brochure to learn more about the business benefits of conducting win-loss evaluation research.

How are the results of the assessment presented and shared with different teams?

A detailed report is shared with our clients on completing the project to help identify current trends among their customers and prospects. The reports are of two types individual performance reports and macro trend reports that offer information on business performance and market trends impacting the business, thereby providing a holistic view of your business and the market in which you operate.

Our approach to win loss analysis is based on thematic analysis and just a segmentation-based approach with a core focus on identifying the issues, trends, and blind spots impacting our client’s ability to close deals.

What are some of the win loss analysis best practices?

Irrespective of the industry in which you operate, analyzing your sales success rates play a major role in driving business value. While product features are usually the most important aspects in win-loss evaluation, it is essential to understand that customers consider reputation, support services, and future direction in the final decision, says Infiniti Research.

A few win loss analysis best practices include-

  • Demonstrate your company’s expertise in the prospect’s industry
  • Improve customer service and offer round the clock support
  • Leverage areas of strength and correct weaknesses

Based on these answers, it’s evident that a fail-proof win loss analysis program must be built around a structured research methodology that gathers and analyzes data from various market sources and key decision-makers involved in the sales process. As such, win loss research acts as a valuable source of competitive intelligence and sheds light on a business’s internal aspects, including the sales cycles and related business processes. This, in turn, reveals the risks and opportunities associated with sales strategies, competitors’ strategies, and target market segments.

For more insights on win loss analysis and its business impact, request more information from our experts.

saturated market

Proven Strategies to Grow in a Competitive, Saturated Market

Businesses across sectors are dissatisfied with sales in global markets as old ones have become saturated and new ones must be found to thrive. In such situations analyzing how businesses can enter new markets or adopt new strategies to succeed in saturated markets is crucial.

According to our research experts, thriving in a highly saturated market is no small feat. Saturated markets are characterized by a lack of demand and profit potential for existing products. Hence, if your offerings are similar to your competitors’ products and services, the big question that needs to be answered is- What will set you apart from your competitors from a consumer’s perspective?

This is what you must prepare yourself for if you’re looking to enter a saturated market. In this article, Infiniti’s research experts weigh in on a few strategies to help businesses get off the ground and win the battle with contenders across markets.

saturated market

If you’re looking for new transformative business opportunities, request a free pilot study to find out how we can help.

What does a saturated market mean to your business?

A saturated market segment is one in which consumer demands are met and additional demand cannot be generated. In such a scenario, companies can only grow by protecting their customer base and expanding market shares. Product research and acquisition of competitors are only a few examples of a market share winning strategy for those looking to thrive amid these market situations.

In today’s rapidly changing world, fundamental shifts have made it possible for businesses to stay connected with customers through networked digital systems, creating amplified network effects that increase competition and innovation across industries.

Notably, a highly saturated market can also signify a strong demand and future growth potential for those who identify and capitalize on new market opportunities. However, identifying opportunities within a saturated market segment requires innovation, strategic planning, and in-depth research.

Strategies for succeeding in saturated market segments

The end objective of leveraging these strategies is to find new opportunities that can act as market differentiators for your business, both now and in the future. In this blog, we weigh in on a few proven strategies that can help you compete in a saturated market.

Focusing on value additions

Capturing a fair share of the market requires businesses to differentiate themselves from the competition. Revamping the product portfolio, redefining pricing, and enhancing value for customers are a few ways in which value-additions can help. Apart from these approaches, offering incentives like robust customer support and free upgrades can increase the likelihood of purchase.

To penetrate a highly saturated market, you’ll need accurate market information to analyze and determine factors impacting consumer behavior. Contact us to learn how in-depth research insights can help meet the needs of your target groups and fill any given niche by providing exactly what your consumers want.

Leveraging product research

Offering new products is one of the most effective ways of gaining a strong foothold in any highly saturated market segment. The goal is to expand market share and win new consumers by offering new products or redefining the existing ones. Leveraging new product research can help businesses to break into new profitable segments to increase demand and growth.

Improving pricing strategies

Businesses can break into a saturated market in two ways using appropriate pricing strategies. The first is to undermine the competition to capture the attention of budget-minded customer groups. This, however, comes with the caution of creating a negative reputation for offering lower quality products. The other option is to set high prices and present your product as the premium or high-end option. The drawback here would be the possibility of losing out customers looking for less expensive products.

Request a free brochure to learn more about custom market research and its role in helping businesses penetrate and succeed in saturated markets.

Customer loyalty programs & personalization

Adopting a mixed approach can help businesses thrive in any circumstance in a highly saturated market segment. As such, creating customer loyalty programs that offer incentives like discounts, free trials, rebates, and personalized services can act as a key differentiator enabling businesses to expand market share. Advanced customer loyalty programs can also help you break into a saturated market by leveraging the customers you already have and rewarding them for repeat business.

Hence, it’s evident that to succeed in a saturated marketplace, you must go head on head with the competition and innovate to win more customers. Advanced research insights can help you tackle this issue by helping you find innovative, new opportunities to improve your chances of success and develop a robust business plan to ensure you stay on track with your business objectives. 

Performing necessary research is crucial to thriving in today’s complex business environment. Request more info to learn how we can equip you with in-depth market insights to make the right move.

Brand Health

Brand Health Tracking Research: Key to Improved Business Performance

Brand health tracking research is becoming increasingly important to thrive in today’s competitive markets. This article outlines a few points to bear in mind while conducting brand health tracking assessments that resonate with the goals and objectives of your business.

In today’s highly competitive business environment, a powerful brand presence is imperative for success. Maintaining brand performance helps you stay a step ahead of your competitors by delivering the value and performance as expected by the global consumer base. However, it begins with understanding your brand in terms of performance, positioning, awareness, and reputation among customers, in the current scenario and over time. Contact us to learn how brand health tracking can help your business.

How brand health tracking research helps businesses

Brand health tracking research helps gauge brand performance in terms of awareness, brand positioning, and brand value development. Adopting a well-thought-out approach to brand health tracking can help find areas within the brand funnel that need bolstering and analyze the brand position and its alignment with core business objectives.

At Infiniti Research, we adopt a unique approach to brand health tracking comprising industry assessments and advanced research to provide holistic, unique insights into brand value drivers. We also offer in-depth insights into the consumer landscape, competition, brand value, and consumer opinions to complement traditional metrics and determine your company’s most promising growth direction.

The main aim of brand health tracking research includes:

  • Identifying challenges in improving brand performance
  • Driving conversions by increasing consideration to purchase
  • Understanding the unique brand value
  • Quantifying the effectiveness of marketing campaigns
  • Enhancing brand reach and the capability to win new customers

Conducting periodic brand health assessments can help gauge the value of brands by measuring their performance at every stage, including one of the most important phases in the brand funnel, i.e., brand awareness. This factor is of utmost importance because people cannot consider your brand if they are not aware of your offerings and the brand in general.

Request a free proposal for expert assistance and strategic support on understanding brand health.

Keys to implementing a successful brand health tracking program

Understand your audience base

The effective management of brand performance relies on understanding and acknowledging your prospects’ needs, views, and potential areas that help grow market share. But to improve success and capture a fair share of the market, it’s essential to consider the views of other prospects apart from existing customers.

Set clear performance metrics

Strategic brand attributes form a crucial part of brand health tracking. The inclusion of higher-level metrics to gauge relevance, brand attributes, and awareness can boost performance and likelihood to remain relevant in all markets.

Keep tabs on competitive market forces

It’s crucial to track brand performance and effectiveness from a business perspective. And what better way to do that than analyze and compare your brand’s performance with that of your peers. In a business context, it’s essential to find if your brand values are more enticing than the competition by including a few factors in brand health assessments that can help you find answers to questions like-

  • Are local competitors strong in specific areas?
  • Who are second-tier competitors?
  • What factors impact brand value?

Impact of external events

External events cannot be controlled or anticipated by any business. At the same time, its impact on brand performance should not be underrated since it significantly affects brand perceptions either positively or negatively depending on the type of event. Hence, the insightful interpretation of brand health tracking results relies on a detailed understanding of the broader market segments and an ability to look beyond research findings to draw conclusive insights.

Request a free brochure to learn how our solutions can help you distinguish your brand to gain an edge and win more customers.

Case in point: How brand health tracking helped a company track and benchmark brand performance

Our client, a leading home automation solutions provider, wanted to improve brand performance by understanding brand awareness, competitors’ market position and set benchmarks to track brand development over time. Hence, the approach to brand health tracking research needed to be comprehensive to build a robust base for brand development and help the client identify critical metrics while providing coverage across global markets.

We implemented a three-phased approach to help the client, comprising telephonic discussions, back-to-back interviews with industry stakeholders, and an in-depth analysis of competitive markets. The research findings helped us address challenges related to brand awareness and gauge brand performance using high-level metrics such as net promoter score and customer satisfaction. A set of unstructured questions were also included at key decision points to provide additional feedback and insight into the client’s interest areas.

Apart from helping the client set benchmark scores for brand performance, the brand health tracking research offered a clear view of brand value by shedding light on key focus areas. Furthermore, analysis conducted at the region- and country-level helped ensure the client gained organization-wide access to information to drive actions and identify areas for improvement. As a result, our client distinguished their brand value and defined a series of brand attributes that they should ideally vouch for to gain an edge in the market.

For more insights on our custom solutions and brand health assessments, request more info from our experts.


Value Creation Through M&A: Key to Industrial Transformation in the Post-Pandemic World

Global industrial and manufacturing companies are redefining their approach to process innovation to find new opportunities to exceed market share. While mergers and acquisitions might remain limited due to the current scenario, industrial companies that act now can emerge stronger in the post-pandemic world when the path to economic recovery and M&A comes into focus.

Focusing on mergers and acquisitions is crucial for businesses to gain an edge in the new normal. Our advanced market research capabilities help ensure you find the right business opportunities to drive market share and gain an edge. Contact us to know more.

Why M&A is crucial for business growth

Industrial organizations and manufacturers have relied upon mergers and acquisitions for value creation. We’ve also witnessed leading businesses close multiple deals over the past decade by adopting a strategic approach to M&A. Moreover, with COVID-19 impacting business operations, ensuring attractiveness to mergers and acquisitions could become a solution to the economic revival of the industrial segments.  

At Infiniti Research, we work with clients to help them analyze the market scenario, improve digital maturity, adopt new technologies, and find new M&A opportunities that can help gain an edge by differentiating themselves from their competitors.

As industrial companies are rethinking their growth strategies for the post-pandemic environment, our experts are noticing a strong inclination toward M&A activities as a solution to their quests for value creation. We further expect to see several trends in M&A that can help companies achieve their goals and drive outcomes in the new normal.

Trends impacting M&A activities in the industrial segments

Our market research experts have identified the top three trends that businesses in the industrial sectors, including automotive manufacturing, equipment manufacturing, and semiconductors, must consider as they plan their M&A and market expansion activities.

Digital manufacturing

Businesses usually focus on leveraging advanced technologies like IIoT and process automation to automate processes. With new digital manufacturing solutions paving their way into the industry, companies in the broader industrial segment could achieve significant revenue gains. Hence, it is evident that successful organizations will bounce back by digitally transforming themselves, the way they showcase products, and how they collaborate and conduct M&A programs.

With mergers and acquisitions becoming a top priority for businesses, it’s essential to note that those who adopt the right approach to market scanning and opportunity analysis will benefit the most. Request a free proposal for expert assistance and strategic M&A support.

Connected devices

Connectivity and ongoing digital transformations will significantly impact and shape trends in the industrial sector in the new normal. With innovation transforming the sector, achieving widespread results will require a complete overhaul of global infrastructures. This can be achieved with M&A becoming a crucial success factor. However, as conventional boundaries blur, connectivity through the use of IIoT is likely to proliferate, and disruptions caused by the COVID-19 crisis will help accelerate the shift.

Supply-chain disruption

While supply chain complexities have been increasing rapidly, not much change has been witnessed in digitizing supply chains in the industrial sectors. The lack of visibility into the entire network of suppliers, as a result, has prevented businesses from analyzing potential vulnerabilities and risks in the supply networks. Today, the pandemic has severely impacted supply chains, making the supply chain a top priority for C-suite executives and stakeholders. As a result, supply-chain digitization will help industrial companies gain greater supply chain visibility and better manage risks.

For more information and industry-specific insights, request a free brochure on M&A analysis.

Driving value through M&A in the new normal

M&A will be crucial for the transformation of many industrial companies in the era. But to ride the next wave of M&A, businesses must stay prepared and adopt a few strategies today to succeed in the future.

Rethink business priorities – Analyzing the ability to cater to different segments, reviewing the financial and organizational abilities, and understanding the economic landscape will aid businesses in redefining business priorities to meet market needs in the new era.

Revamp the M&A blueprint – Understanding how M&A activities can impact business processes will help businesses revisit the M&A blueprint and make changes to meet their end goals.

Focus on value creation – Finding new business opportunities for organization-wide transformation is crucial for businesses looking to drive value in the post-pandemic era.

Set up dedicated M&A teams – Setting up dedicated M&A teams and enhancing capabilities to conduct in-depth market scanning will help accelerate the process.

Request more information to understand the benefits of M&A analysis for your business.

Construction Industry

Actions to Fast Track Economic Revival of the Construction Industry

Industrial equipment manufacturing, construction and building materials, and engineering companies play a crucial role in post-pandemic economic recovery. However, like the other industries, the construction industry has also been impacted by the pandemic leading to closures of construction sites across the globe. The impact is also evident in the declining financial indexes of engineering, construction, and building materials (ECB) companies.

In such a scenario, planning for economic recovery post the crisis is crucial. As such, construction and building materials companies must strategize and plan their moves to emerge stronger in the new normal. However, a fast return to normalcy seems unlikely for the construction industry, prompting business leaders to act now and define what the construction industry will look like after the crisis. Experts at Infiniti Research have put together five action points to help players in the construction industry predict changes and adapt to the post-crisis world.

construction industry

Beyond the short-term impact, the crisis is expected to hit long-term supply and demand in the construction industry, resulting in permanent shifts in consumer needs and investment patterns. Contact our research experts to find out how these shifts can impact your business.

Thriving in the Construction Industry: Five actions businesses need to take now

Leading construction companies are redefining their strategies and operating procedures to tackle the current situation and improve their odds of future success. In most cases, the aim of these companies revolves around launching new initiatives to drive innovation and positive change on the heels of the pandemic.

Track customer needs and demand shifts closely

With customer demands and preferences undergoing a massive change, it is evident that major shifts will emerge post the crisis, most of which are likely to become engrained and normalized in customer preferences permanently. Therefore, businesses operating in the construction industry must quickly track customer needs and fill demand gaps to gain an edge in the post-pandemic world.

Accelerate organization-wide digital transformation

With very little time at hand, businesses cannot rely on experimentation to develop a perfect action plan for the crisis. Instead, they must draw inputs from well-proven remote use cases. For example, businesses can adopt digital business models, scale up remote collaboration across all production stages, and urge minimal manning at site offices. Industrial equipment and building materials manufacturers can also ensure business continuity by capitalizing on e-commerce channels and digitally-enabled remote sales.

Our multi-disciplinary research teams work with businesses on a variety of market research projects, including pilot studies. Request a free proposal if you’ve got a question regarding an upcoming project or if you need information on any of our services.

Augment supply-chain resilience 

In the post-pandemic phase, businesses must look at options for fortification of the supply chain. It may include building inventories, finding alternate distribution channels, and employing a direct workforce to replace contractual roles. These strategies can lead to more significant consolidation and vertical integration of the value chain while minimizing risks and driving productivity within the construction industry.

Identify and respond to resource allocation needs

In today’s highly dynamic business world, resource allocation poses a significant challenge for global construction and building materials manufacturers. Addressing this issue will require businesses to keep a close watch on shifts in the construction industry and make trade-offs between assets and projects. To overcome this challenge, businesses must deploy a centralized monitoring system to identify and respond to resource-allocation needs, gain real-time visibility into project processes, inventory, and costs.

Reexamining your business strategies and priorities is crucial to thrive in the post-pandemic world. Request a free brochure to find out how our expertise in custom market research can help you drive outcomes and regain lost profits.

Redefine priorities and capital allocation

Strategizing business priorities will play a crucial role in reshaping businesses and creating new revenue streams after the crisis. In many cases, responding quickly to disruptions and shifts in the market could present new opportunities to make lucrative moves. And while these aspects will differ across the value chain, redefining business priorities will enable construction and building companies to deploy capital, resources, and capabilities in the most cost-effective manner.

Resilient, productive construction industry is vital for immediate crisis response and overall economic recovery. Given the rapid shifts and changes in customer preferences, it is evident that the construction industry will witness permanent changes in business operations post the crisis. Hence, now is the time for construction and building companies to prepare themselves for success in a more complex and resilient industry.

Looking for industry-specific information? Fill out this form to request a call back from one of our experts.

b2b market research

How B2B Market Research is Redefining Growth and Market Success for Businesses | Experts at Infiniti Research Explain

Based on our recent research, most B2B companies feel an in-depth understanding of business environments is crucial for driving business growth and success in 2021. Given the complexity of business environments today, there is a growing need for organizations across industries to understand market dynamics in detail and keep an eye on evolving market trends to remain competitive. B2B market research and analysis provide the much-needed insights on consumers, industry best practices, competitors, new market opportunities, and risks enabling business leaders to make complex decisions in real-time.

Conducting b2b market research periodically can also help businesses keep track of new market trends, identify risks, and capitalize on new opportunities. Our research experts can help you gain in-depth market insights, understand industry profiles, and analyze market research reports. Contact us to learn more about our custom b2b market research solutions.

What is B2B Market Research?

B2B market research or business-to-business market research refers to research undertaken entirely within b2b market segments. For example, business-to-business market research methodologies come into play when a  business wishes to research its market landscape, supplier base, or other third parties contributing to its smooth functioning.

B2B market research helps companies take a closer look at target markets and customer needs. It also provides valuable information that helps devise sales and marketing strategies, identify new growth opportunities, and create personalized messages that resonate with buyers across market segments.

B2B market research leverages both primary and secondary sources of market data. Primary sources include data obtained from interviews, surveys, and interactions with b2b focus groups. Secondary research involves analyzing data from published sources like news articles, books, market reports, websites, and financial reports.

Analyzing b2b markets can be challenging, especially when businesses cater to a diverse group of end-users. Request a proposal to understand how B2B market research can help you simplify this process.

Today, significant amounts of B2B data are available to inform your market research needs, including the following sources.

  • Information from competitor’s websites
  • B2B market research and financial reports
  • SWOT analysis reports
  • Industry profiles
  • Credit reports

Why Choose Infiniti Research?

With over 17 years of expertise in helping leading businesses tap into relevant data sources for decision-making, Infiniti Research has carved a niche for itself in the B2B market research segment. Apart from covering different aspects of market research, our research experts also help you estimate revenue from various market segments, analyze the competitive landscape, and most importantly, evaluate every new business decision’s impact.

We adopt a holistic approach to B2B market research, which helps you turn market data into useful information. This insight-driven, holistic approach has helped our clients to reexamine their market entry strategy by uncovering risks and opportunities, thereby empowering them to make crucial decisions using market-specific data, including-

  • Market sizing data
  • Consumer insights
  • Market segmentation inputs
  • Demand forecasts
  • Market entry strategies
  • New market opportunities

Request a free brochure to gain comprehensive insights into our custom market research solutions.

How B2B Market Research Helps Make Decisions in Real-time

It can be said that the issues and questions that B2B research focuses on are not fundamentally different from those that B2C research can address. Though there might not be a huge difference in the challenges that clients face in each of these methodologies, the data source and how data is analyzed differs in every research methodology.

Businesses that leverage B2B market research for decision making can be classified into three groups:

  • Business enterprises providing products and services to meet the needs of other businesses
  • Enterprises whose product and service offerings cater to both b2b and b2c customer groups
  • Organizations offering products and services to consumer markets but, in the course of their business, also need to research their suppliers and business clients

Every business, irrespective of the industry, requires market-specific data to guide decision-making. Businesses looking to analyze complex, global markets need up-to-date market information to support their decisions. Due to many such factors, B2B market research plays a vital role in today’s business world.

Analyzing how B2B market research enables a business to achieve objectives and address their business issues and opportunities will produce a workable research design. While there is no set standard to build a research workflow, being aware of what B2B market research methods can deliver market-specific insights aids the design process.

As far as business decision-making is considered, B2B market research provides critical insights into the market and consumer landscape, enabling a company to understand how its products or services are perceived in the market. When effectively integrated with competitive research, B2B market research offers valuable information on the external market condition, emerging technologies, regulatory and compliance policies, and the overall competitor landscape.

Hence, B2B research turns out to crucial in driving real-time decisions by helping businesses evaluate underlying market assumptions, plan and analyze future market scenarios, and drive reach through targeted messaging.

Looking for industry-specific research insights? Request free information from our experts.

concept testing

How Concept Testing Research Can Help Ensure Your Gamble Pays Off

Market research plays a crucial role in the planning and concept testing phase of new product development. Concept testing a new product or service idea with your target market could ultimately save your business from a huge loss and help define your sales and marketing strategies.

Concept testing research can help you tackle challenges and make better decisions around concept development and design to drive the best possible outcome.

While product failures can adversely impact business growth, well-established organizations are at a greater risk of losing substantial sales opportunities over time. For example, if a new B2B product or service witnesses low adoption post-roll-out, there’s nothing much you could do. But conducting in-depth concept testing research at an early stage could help you avoid this scenario by offering insights on the competitive landscape, market needs, and target markets.

Concept Testing Research

Concept testing research enables you to gauge product success even before you launch it in the marketplace. Today, businesses can rely on several qualitative and quantitative concept testing methodologies to test concept ideas and gauge market needs. With over 17 years of experience in the B2B market research, Infiniti Research has helped leading companies concept test their value propositions, messaging, and product success using innovative research methodologies. Contact our experts to learn more about our research methodologies.

Product Concept Testing: Market Research Methodologies

Qualitative research methodologies can help uncover meaningful insights about your target markets through in-depth interviews and focus group discussions. In contrast, quantitative methodologies can help you reach a statistically significant consensus by surveying hundreds of people.

Qualitative concept testing methodologies offer exploratory insights using which businesses can develop B2B messaging frameworks and value propositions in line with target markets. At Infiniti, we strongly recommend businesses begin with qualitative research and then conduct quantitative research to be well-equipped with all the questions and insights required to move ahead.

At Infiniti, we adopt a holistic approach to analyze and find specific customer segments with a high affinity for the new product or service.  We assist our clients across the product development journey by helping them gather and analyze market data.

Our concept testing market research services cover different stages of new concept design and product development, including:

Concept evaluation and product development

Evaluating ideas and determining market affinity can help define product success at an earlier stage prior to development. Concept evaluation can also help refine product features enabling you to focus on what matters to your consumers rather than adopting a generic vision.

Marketing strategy creation

Concept testing research insights can be leveraged across all stages of product development. It can be used to develop promotional campaigns or to gauge the impact of your marketing campaigns.

Pricing and promotions

Concept testing research can help you find the best price point for your new product or service. Hence, it turns out to be a fail-proof way of verifying your ideal price point, understanding which customer groups to target at specific price points, and creating personalized marketing messages.

What makes us stand apart? With the expertise gained by working with clients across industries, we’ve implemented several comparative concept testing standards related to specific industry segments, helping simplify and streamline the concept evaluation process. Request a free proposal to know more.

Why Concept Testing Research is Important

Concept testing research is crucial if you’re looking to launch a new product or service as it empowers businesses to analyze market affinity for a product idea even before development.  

A few applications of concept testing research include:

  • Identifying products with a low-profit potential
  • Optimizing marketing messages
  • Identifying appropriate sales and distribution channels
  • Analyzing new market segments
  • Understanding the market size for new products

Request a brochure to gain in-depth insights into our solution portfolio and learn how you can benefit by collaborating with us.

How Infiniti’s Approach to Concept Testing Research Can Help

We adopt a comprehensive approach comprising qualitative and quantitative research to help our clients analyze target market needs and devise value propositions in line with those needs. The initial phase focuses on needs assessment, market evaluation, and concept analysis which empowers businesses with insights on market segments, customer needs, competitive dynamics, and the purchase intent at various price levels.

If you’d like to know how our custom market research solutions can accelerate concept development and testing, request more info.

market segmentation

A Framework for Tacticians Evaluating International Markets

Strategists and top management teams of multinational corporations admit that globalization has had a huge impact on their businesses. They also acknowledge that it has now become more challenging to enter international markets, identify a perfect international marketing strategy, and choose the countries to do business with. Still, most businesses have stuck to the traditional strategies, which accentuate standardized approaches to enter international markets while sometimes experimenting with a few global strategies. As a result, many organizations, especially those operating in North America and Europe, are struggling to develop successful strategies and expand into global markets.

To succeed in international markets, businesses must devise global strategies that are different from the traditional approaches and must also find innovative ways of implementing them.

The main reason behind this challenge is the fact that the differences between the countries have grown over time, making it crucial for businesses to study markets in detail before scoping out a new market expansion strategy. This means tacticians across industries need help devising and managing their global strategies.

Conducting in-depth international market research can help you maximize success rates and business performance. Talk to our experts to get started.

Irrespective of the industry, every organization must fine-tune its strategy to ensure its in-line with growth drivers. Having helped leading businesses think through their global strategies and gain a strong foothold in global markets, we came up with a simple concept, a three-phased framework that empowers businesses to confidently assess and analyze the dynamism in markets they wish to enter.

The framework for assessing international markets comprises three main phases:

  • International market research
  • Benchmarking
  • Strategy calibration

Even as businesses adapt their business models to address the voids in a country’s product market, they must retain their core value propositions and keep in mind the risk of losing their global branding by making shifts that are too radical.

A Three-step Framework for Assessing International Markets

Conducting in-depth market research acts as a cornerstone of success by helping you find and capitalize on new opportunities. Request a free proposal.

International Market Research

Analyzing global markets is a crucial first step in our framework for global expansion. We recommend businesses identify key factors driving business growth in local markets and gauge economic indicators equivalent to these factors in the international markets they are examining. Using a mix of demand and supply factors specific to the business model can help accelerate this process and derive conclusive market insights.

How we can help

Once you’ve established the need to expand your business, the next steps are identifying which international markets to pursue, how to succeed in those markets, and which timeline is most suitable for market entry. 

By helping businesses throughout this process, Infiniti Research empowers its client to select the right markets and determine the viability of products and services in economies that are being considered. Our international market research approach is comprehensive and offers insights that will help shape your international business development strategy, business plan, and market expansion.

Lack of market insights and visibility are two major challenges for businesses looking o expand into international markets. Request a free brochure to discover how our custom market research solutions can help you address these challenges.


Benchmarking geographies based on research data is crucial for business expansion. If you find several indicators affecting business growth in a particular region, categorize them according to their impact on your processes. The resulting categories may not trip off the tongue, but they definitely will help ensure business success and long-term growth.

How we can help

Benchmarking initiatives that cover product, pricing, and competitive benchmarking, are crucial for driving continuous business improvement. Our research expertise and unparalleled market knowledge can help you ensure that the progress being made is aligned with your business’s strategic objectives.

Through research-backed benchmarking, we ensure our clients gain a greater understanding of the best practices across markets. This data can also act as a market differentiator and help identify and prioritize new opportunities to achieve business goals and supersede industry benchmarks.

Strategy Calibration

Fine-tuning global strategies is crucial, and businesses must ensure it’s an ongoing process to minimize risks and keep abreast of evolving market trends. Calibrating global strategies can also help ensure they align with the core business objectives and goals you wish to achieve in new markets.

How we can help

International market expansions are undeniably complex. The challenge is to avoid tunnel vision and develop an organization-specific view of the target markets to invest in based on your business’s growth drivers. Fine-tuning business strategies and ensuring they are aligned with your business objectives is crucial for succeeding in international markets. At Infiniti, we help our clients assess markets and ensure they maximize success by realigning strategies on an ongoing basis.

As a leading custom market research company, our expertise spans different research areas, including collection, processing, and analysis of market information. Our market intelligence solutions and in-depth understanding of international markets have helped several Fortune 500 companies identify profitable markets and build a competitive strategy based on a deep understanding of the marketplace. As part of our bespoke international market research services, we partner with clients across multiple sectors, helping them assess and enter international markets confidently. We hope this article acts as a straightforward guide for your market expansion strategy—request more information from our experts for tailored solution recommendations.

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