Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way of...
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Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
The global retail sector is going through a phase of unprecedented transformations. Rapidly changing customer needs and rising competition from department stores are increasing challenges for companies operating in the retail sector. To keep pace with the market...
As the coronavirus pandemic continues to reverberate, the European retail industry is experiencing an unprecedented period of growth and prosperity. Small and medium-sized companies in the European retail sector are most at risk as the COVID-19 pandemic has...
Fashion Retail Industry Overview From smartphone shopping to aspiring customers, the fashion retail industry is facing a slew of changes that will reshape the landscape for good. However, fashion retailers are experiencing tough competition from department stores and...
With the proliferating marketing platforms today, customer segmentation analysis has become a pre-requisite for businesses to boost sales, reduce attrition, and improve prospect and customer experience. Also, around 70% of CMOs agree that customer segmentation...
Customer Needs Assessment for a Retailer The European retail industry is growing exponentially and presents huge opportunities for retail companies around the globe. Despite this steady growth, rising need for convenience and rapidly changing market realities are...
Target Market Segmentation Analysis for a CPG Company Although the global CPG industry has been experiencing positive growth over the past few years, a variety of complex challenges such as pricing pressure, investment volatility, and customer experience management...
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