Market Opportunity Enables a Renowned Wireless Printer Manufacturer to Reach Out to Potential Market Segments

October 31, 2017

Today, the technology landscape has brought about a transition with myriad developments taking place through innovations. With the customers becoming more fascinated by the new technologies, organizations in the wireless printer manufacturing space have been compelled to implement the use of technologies to go on par with the customer’s preferences. Also, with the rising adoption of laptops and PCs at homes and offices, the need for wireless printers has increased. To improve the service offerings and reach out to different potential market segments, leading manufacturers in the wireless printer space are advocating the need for a market opportunity assessments. Market opportunity study provides a holistic view of the market in terms of the opportunities and risks and helps businesses stay relevant in the competition. Furthermore, with the help of market opportunity assessments, renowned WIFI printer brands can understand how to market new products to the customers.IR_Brochure

To identify the bottlenecks and enhance brand awareness, leading brands in the wireless printer manufacturing space are approaching companies like Infiniti. Infiniti’s market opportunity assessment provides valuable insights into the market in terms of the competitors, market sizing and growth projections, and barriers to entry.

The Business Challenge

A renowned wireless printer manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments profiling the competitors and reaching out to the potential market segments. The client wanted to seek ways to understand the competitive landscape and devise SWOT analysis to improve their growth trajectory. The client further wanted to understand the market requirements and devise an effective go-to-market strategy.

The primary objective of the engagement was to assess the market requirements, barriers to entry, and validate new opportunities across niche target segments.

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Our Approach

To identify the potential opportunities in the market, Infiniti’s market opportunity experts followed qualitative and quantitative research techniques comprising interviews and discussions with leading stakeholders in the wireless printer space. Furthermore, our experts further compiled information from a wide array of sources such as paid industry databases, company presentations, and industry forums in the wireless printer space.

Market Opportunity Assessment Solution Benefits

  • Understood the existing market pains and unmet needs and devised effective go-to-market strategies
  • Gained a realistic and complete view of the industry and improved decision-making process
  • Forecasted market’s growth prospects and market shares
  • Gained deep-dive insights into the potential competitors
  • Gained insights into the trends and created a SWOT analysis

Benefits of Our Integrated Approach

With the help of this market opportunity assessment, the client was able to tap opportunities and enter new markets. Furthermore, the client was able to provide market size estimates and channelize their resources adequately. The engagement also helped the client develop a more accurate perspective of the market.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.

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