Market Segmentation Helps a Solid Waste Management Client Improve Competitiveness and Profitability

November 9, 2017

Over the past few years, the rapid growth and change in technology have compelled solid waste management companies to develop innovative models to pursue a more significant integration with development partners and suppliers. As a result, companies operating in the solid waste management space have started leveRequest Proposalraging the use of market segmentation analysis to target new customers by offering innovative and attractive product and service offerings. Additionally, market segmentation helps industries in the solid waste management space to define markets and accordingly allocate resources. Determining niche market segments, business opportunities, and devising innovative ways to position their product and service offerings among target segments are some of the key benefits of market segmentation.

With years of expertise in offering a plethora of market segmentation solutions, Infiniti Research helps companies operating in the solid waste management space develop robust products and services for building a productive and profitable marketing process. The associated benefits of market segmentation further helps clients to tap potential opportunities in the solid waste management space and gain in-depth gain insights into the competitors and their key offerings.

The Business Challenge

A renowned client offering solid waste management solutions with offices spread across various geographical locations was facing predicaments in identifying ways to identify and enter market segments with high growth potential. The client, who specializes in offering solid waste management solutions, also faced problems in understanding the current market scenario and positioning strategies for their products and services. As a result, they wanted to conduct a market segmentation study to develop robust products and services to meet the customer’s increasing demands and requirements across platforms.

Our Approach

To remain competitive in this intensely competitive environment, the client approached Infiniti to devise robust initiatives to improve competitiveness and profitability. Infiniti’s market segmentation specialists tailored a blended research approach comprising of interviews and discussions with leading stakeholders in the solid waste management space. Additionally, to analyze the level of competition in the industry space, the specialists also gathered data from various proprietary resources such as paid industry databases, company presentations, and media platforms to cater to the specific business requirements of the client.

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Benefits of Market Segmentation

  • Identify potential target segments and accordingly allocate resources
  • Segment the potential target customers into sub-segments based on their preferences
  • Develop product and service offering and marketing strategies according to the specific needs; in turn, improving customer satisfaction
  • Identify potential niche markets segments and ways of approaching the market

Benefits of Our Integrated Approach

The client, a supplier of solid waste management solutions, was able to identify the potential target groups and aggressively benchmark their product against their peers. Moreover, the solid waste management client was able to develop an effective marketing plan and penetrate and venture across new markets segments with the industry space.

A must-read case study for strategy experts and decision makers looking to understand the benefits of market segmentation

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