Leading a US Banking Industry Client through the Coronavirus Pandemic with Custom Market Intelligence Solution

April 15, 2020

As the governments around the world attempt to defend against COVID-19, companies in the US banking industry are experiencing an unprecedented period of growth and prosperity. Small and medium-sized consumer banks are most at risk owing to the disruption caused by the COVID-19 pandemic. Also, social distancing has changed the way people interact with physical space and has subsequently created an unprecedented crisis for the US banking industry. The longer the crisis exists, the more likely we are to see transformative and lasting changes in the US banking industry. As such, its’s high time for banking companies to take actions to respond to the coronavirus pandemic and prepare for the post-COVID-19 environment.

This case study provides detailed insights into how our custom market intelligence solutions helped a US-based banking company to respond to the threat of COVID-19, centralize cash management, implement a flexible operating model, and serve customers in challenging times.

Our market intelligence experts can help you to develop a customer-central multichannel operational model to keep pace with the changing financial needs of customers amidst the COVID-19 crisis. RFP here.

Business Challenge

The client is a banking company based out of North America. 

Since the coronavirus outbreak, the global banking sector has been hard hit across the value chain. As a consequence, a US-based bank encountered significant operational constraints as well as business risks. Also, the client was struggling to mitigate health risks for their employees and consumers. Besides, their traditional operating models were no longer helping them in ensuring business continuity.

The client, therefore, wanted to implement a dynamic and flexible operating model, take initiatives to protect employee health, establish an interim operational model for branches, and develop a support model for remote employees. They sought to collaborate with Infiniti Research to leverage their expertise in offering custom market intelligence solution.

Other key objectives of the client included:

  • To invest in boosting digital engagement and sales
  • To differentiate themselves in delivering value to consumers
  • To rethink the portfolio strategy for supporting the most hard-hit industries and segments
  • To build contingency plans for supporting customers in the post-COVID-19 environment
  • To enhance current digital offerings
  • To address technology gaps for offering a seamless digital customer experience
  • To offer payment holidays to customers for coronavirus related relief
  • To enable technology setup and infrastructure for employees working from home
  • To rebuild demand forecasting and capacity models for developing resiliency in the face of future demand shocks

As COVID-19 cases continue to increase in the United States, the nation has the potential to become the next epicenter of coronavirus outbreak. To succeed in the long-term, we can help you centralize cash management and enable seamless customer experience amidst the COVID-19 crisis. Get in touch with us.

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