Market Segmentation Helps a Leading Transportation and Logistics Industry Client Refine Their Marketing Strategies

Market Segmentation Helps a Leading Transportation and Logistics Industry Client Refine Their Marketing Strategies

Business Challenge  A leading transportation and logistics industry client with a number of offices spread across the globe wanted to identify and target niche market segments and their needs. The client also wanted to personalize their marketing campaigns and target customers individually to retain and enhance customer service and satisfaction.  With the help of market […]

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