Today, the telecom industry is shifting toward a more service-oriented economy with the presence of numerous competitors offering more reliable services at a comparatively lower price. Also, with the ongoing innovations in the telecom industry, leading service providers are improving their network efficiencies to go on par with the customers’ preferences. To identify the potential competitors and improve their market position, leading service providers in the telecom industry are necessitating the need for competitor mapping. Competitor mapping gives a holistic view of the competitive landscape and how the competitors are positioning their products and services. Furthermore, with the help of competitor mapping, leading service providers in the telecom industry can profile the potential competitors, their value proposition, price level, and approximate market shares. Also, competitor mapping helps service providers gain an in-depth understanding of the organization’s weakness and drawbacks as compared to the competitors.
To gauge the strategic plans of the competitors and stay ahead in the competition, leading service providers in the telecom industry are approaching companies like Infiniti. Infiniti’s competitor mapping solution helps telecom services provider effectively monitor and track the competitor’s channels and understand their turnover rates and profit numbers. Furthermore, businesses can effectively channelize their resources to address bottlenecks and improve the overall business performance.
The Business Challenge
A renowned service provider in the telecom industry with a considerable number of service offerings spread across the globe was facing predicaments profiling their competitors and removing potential service bottlenecks. Furthermore, the client wanted to better position their services and improve their business performance. Also, the client wanted to profile the potential buyers and offer customized services to the customers. The primary objective of the engagement was to leverage technologies to improve the prevailing service offerings in the telecom industry.
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To effectively profile the customers, Infiniti’s competitor mapping experts carried out a qualitative and quantitative research comprising interviews and discussions with leading stakeholders in the telecom industry. Also, to gain more relevant information into the telecom space, the research team collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.
Competitor Mapping Solution Benefits
- Identified the key risks and opportunities in the telecom space and made informed business decisions
- Identified the costs associated with service offerings to that of the competitors
- Assessed the supply and demand of the services in the market
- Conducted a SWOT analysis
- Understood their market plans and anticipated and mitigated potential risks
Benefits of Our Integrated Approach
After gaining relevant information into the telecom industry, Infiniti’s competitor mapping solution helped the client curtail their service bottlenecks and improve the overall efficiency of their services. The client was further able to understand the potential trends and opportunities in the telecom space and devise cost-effective service to the customers.