Market Sizing Helps a Telecom Equipment Company to Assess the Potential for its Products in 10+ Countries

September 12, 2017

Over the years, the competition level among the telecom equipment companies has intensified due to the technological advancements and increasing research and development activities. Although a large number of small players in the telecom equipment industry have found safe niche markets to serve commercial businesses and enterprises, the demand may be volatile at times.

However, Infiniti identifies some of the fundamental challenges encountered by the telecom equipment industry players such as race towards innovating technologies, cost competitiveness, and high carrier consolidation to have an impact on the growth of the telecom equipment industry. As a result of such challenges, many telecom equipment industry players have started adopting for market sizing solutions to assess the potential for their products across various geographies.

Additionally, the market sizing solutions offered by Infiniti, give telecom equipment industry players insights into their revenue generating capacity by covering both the historical growth of the market and forecasting the future growth prospect. They can also gain insights on the drivers and limitations that impact the growth of the market with the help of such solutions.

The Business ChallengeIR_Brochure

Besides data availability problems, a leading telecom industry player was also facing issues understanding the complexities involved in segmentation by technology, customer type, and end-use application. Additionally, due to recent uncertainties in the market space, the forecast outcomes were subject to drastic changes.

Although the leading telecom equipment player had a wealth of statistical data available, there were no accurate statistics on the target market’s segments.

The market sizing solutions offered by Infiniti helped the client gain insights on the important metrics to understand the potential opportunities and current market performance in the telecom equipment market space.

Our Approach and Solutions Offered

Infiniti’s market sizing specialists followed a comprehensive approach comprising of discussions and interviews with leading stakeholders in the telecom equipment market space. Moreover, the market sizing specialists devised a dashboard containing relevant pieces of information to deliver valuable insights to the client.

During the course of this market sizing engagement, the telecom equipment client was able to carry out a comprehensive segmentation including the technology, customer type, and end-user application. Additionally, the client was able to identify the uncertainty in technology and accurately forecast the outcomes. Furthermore, Infiniti created a dashboard that included accurate statistics of the target market’s segments.

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Market Sizing Assessment Benefits

  • Developed a dashboard to gain vital information about statistics of the target market’s segments
  • Developed a robust business plan and target the most relevant market segments
  • Gathered data to identify and mitigate risks in potential new markets
  • Assessed potential opportunities and current market performance across geographies

Benefits of Our Integrated Approach

In a span of 12 weeks, the client was able to evaluate the potential for its products and enhance their offerings in 10+ countries with the insights provided about the latest developments in the telecom equipment market. Additionally, the client was also able to identify and standardize their product portfolios effectively.

The market sizing engagement also helped the telecommunication industry client to add values to their data and find new niche market segments, operate more efficiently, and minimize risks across multiple geographical locations.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the telecom equipment industry.


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