Target Market Segmentation to Enhance Customer Retention Rate by 17% for a CPG Company

Target Market Segmentation to Enhance Customer Retention Rate by 17% for a CPG Company

Target Market Segmentation Analysis for a CPG Company Although the global CPG industry has been experiencing positive growth over the past few years, a variety of complex challenges such as pricing pressure, investment volatility, and customer experience management issues have started coming to the forefront. Owing to these challenges, new approaches to understanding the market, [...]

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