A Surgical consumable Manufacturing Company Successfully Expanded Their Business Operations Across 5 Countries in the EMEA Region

Surgical Consumables Market Overview

Increasing sophistication in medical procedures and improved success rate, owing to the rising use of advanced consumables and services provided in hospitals are projected to drive the global surgical consumables market. In addition, the presence of advanced healthcare infrastructure is playing a pivotal role in the growth of the surgical consumables market. Moreover, the increase in robot-assisted surgeries are expected to create numerous opportunities for companies in the surgical consumables market. However, the rising concerns regarding hospital-acquired infections (HAIs) are impelling governments to encourage the use of disposable hospital consumables in the US. As such, companies in the surgical consumable market will need to focus on developing reusable or disposable surgical consumables.

Top Markets: North America holds the largest share in the surgical consumables market and is expected to retain its dominance for the next five years. The experts at Infiniti Research predict that Europe, Asia-Pacific, and LAMEA will witness steady growth over the next two years.

Top Segments: Diagnostic supplies, dialysis consumables, radiology consumables, infusion products, intubation & ventilation supplies, hypodermic products, sterilization consumables, nonwoven medical supplies, and wound care consumables.

As the healthcare industry becomes more competitive, surgical consumables manufacturing companies will need to devise products that yield higher reimbursements and greater profit margins. Our market opportunity analysis can help you to identify growth opportunities and maximize profitability. Request a FREE proposal today!

Key Surgical Consumables Market Challenges Faced by the Client

Our client, a surgical consumables manufacturing firm based out of the United States, wanted to expand their business operations across 5 countries in the EMEA region. Before investing a huge sum into their new expansion project, they wanted to thoroughly analyze the current market scenario and growth opportunities for surgical consumables manufacturers across the 5 target countries in the EMEA region. The sought to partner with Infiniti Research to leverage their expertise in offering market opportunity analysis.

Other major challenges faced by the surgical consumables market client included:

Challenge #1: The client was facing difficulties due to lack of up-to-date data about risk factors involved in the manufacturing of surgical consumables

Challenge #2: To support the manufacturing strategy upgradation plan, the client needed robust insights about competitors and their in-house vs outsourcing vs hybrid models

Challenge #3: Lack of insights into profitable market opportunities and industry developments was a major challenge for the client as this data was vital to stay up-to-date with the latest technologies and processes.

Challenge #4: Understanding the exact opportunity in the market was a challenge considering limited data around Reimbursement/payment structure and current offers provided by competitors.

Our Integrated Approach

The experts at Infiniti Research carried out exhaustive secondary research from proprietary and open source information sources to develop insights and hypothesis specific to the target countries.

As a part of the market opportunity analysis engagement, the experts also provided the client with:

• Recommendations on the emerging market trends and opportunities in the surgical consumables market
• Key performance indicators (KPIs) to enable understanding of the focus areas. All the obtained information was evaluated on the KPIs, to generate recommendations for the client to re-align its business strategies for competitive advantage.
• Market forecast and opportunity model to recommend critical success factors for business expansion

Besides, Infiniti’s market opportunity analysis also involved:

• Detailed analysis of profiles and pipeline of major players in the surgical consumables market
• Analysis of unmet needs for a profound understanding on potential opportunities
• Validation of gathered data through an additional set of open-ended discussions with industry experts to ensure accuracy
• Complete algorithm and setup for Reimbursement and Pricing Approval Process across 5 countries in the EMEA region

Along with the flourishing healthcare sector, the surgical consumables market is growing rapidly, witnessing the increasing demand in treatment and surgical procedures. Want to learn more about the growth opportunities in the surgical consumables industry?