Our vendor margin analysis helped the client to implement a focused supplier strategy, by assessing their own procurement practices and find the best vendors to improve their sourcing processes.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...