Strategic Analysis Helps a Leading Automotive Service Provider Drive Effective Marketing Campaigns

September 28, 2017

After recovering from the financial crisis, the automotive industry has witnessed promising growth in their product offerings with users preferring vehicles that are geared toward their specific needs. Also, with the growing compliance issues affiliated with the vehicles, organizations in the automotive space are relying on strategic analysis to identify the ideal target audiences and penetrate across niche market segments. Also, leading automotive service providers are advocating the need for strategic analysis to improve organizational efficiency and redeploy the resources intelligently. Implementing strategic analysis also helps companies to assess how the business operates and make informed business decisions.

To determine the barriers to entry and assess the demand for services, leading automotive service providers are approaching organizations such as Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s strategic analysis solutions help clients better understand the key opportunities and threats within the automotive industry. Moreover, the clients can further assess the competitive landscape in terms of the regulatory and economic developments.

The Business Challenge

Today, the automotive industry is marked by the presence of numerous competitors offering a differentiated set of products. A renowned automotive service provider with a considerable number of offices across the globe wanted to evaluate the common trends and identify the potential business opportunities in the automotive service space. Moreover, the client wanted to devise a robust strategic analysis to improve their service quality and deliver better returns on investment. The client further wanted to gain a better understanding of the market requirements, dynamics and needs, and identify effective ways to compete with their counterparts.

Our Approach

To understand the most attractive target segments and position their products, Infiniti’s strategic analysis experts carried out an extensive research comprising of interviews and discussions with leading stakeholders in the automotive service space. Additionally, to identify the potential competitors, the team further collated information across various proprietary sources such as paid industry databases, company presentations, newsletters, and industry forums in the automotive service space.

IR-strategic analysis

Strategic Analysis Solution Benefits

  • Effectively identified the macro-environmental factors in terms of political, economic, social, and technology
  • Conducted a robust SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the automotive service space
  • Analyzed the market landscape in terms of the competitors and their product positioning
  • Identified the right target audience and allocated resources effectively
  • Performed situation analysis, self-evaluation, and competitor analysis

Benefits of Our Integrated Approach

With the help of Infiniti’s strategic analysis, the client gained a holistic view of the automotive service space and was able to allocate and manage sufficient resources and drive effective marketing campaigns. The client was further able to measure the effectiveness of the organizational strategy and was able to conduct a robust SWOT analysis to identify the strengths, weaknesses, and opportunities, and threats influencing the automotive service space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the automotive industry.

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