At present, the sporting goods manufacturing space is witnessing substantial growth due to the growing consumer income and demographic trends. Large companies in the sports equipment manufacturing space are offering a wide range of products and services to the target audience to enhance brand promotion. Also, with the presence of low intensive labor and production costs, companies are paying more attention to market intelligence studies to outsource their manufacturing facilities. Driving greater emphasis on market intelligence studies helps the client enjoy economies of scale by offering specialized or unique products that interest enthusiasts.
In this health-conscious environment, market intelligence helps companies drive better performance and customize their products through digital and social media. In addition, market intelligence engagements also help clients innovate new products to quickly reach out to niche market segments and react rapidly to the emerging trends. To cater to the growing demands of the customers, Infiniti’s market intelligence experts, who have expertise in offering a multitude of business solutions, help clients devise a speed-to-market approach to direct marketing with sales; thereby, improving the sales performance. Furthermore, the client can leverage the use of market intelligence solutions to reinvent themselves in the market and enhance their brand awareness.
The Business Challenge
In the recent years, the manufacturing industry has been witnessing a significant increase in their production capacities. Like all other companies in the manufacturing space, a leading sporting goods manufacturer was facing a predicament understanding their potential customers and increasing their brand awareness. The sporting goods manufacturing company also wanted to increase leads, develop positive customer relationships, and enhance their offerings across niche market segments. Furthermore, to gain strategic insights into the sporting goods manufacturing space, the client wanted to understand the competitors, their current offerings, and the prevailing technologies and devise an effective go-to-market approach to enhance their brand offerings.
To assess the potential market and reach out to niche market segments, the client approached Infiniti’s market intelligence experts. With years of expertise in offering effective market intelligence services, Infiniti’s industry experts carried out a blended approach comprising interviews and discussions with leading stakeholders in the manufacturing space. To meet the increasing consumer demands, the client further created a dashboard compiling information from various proprietary sources such as paid industry databases, company presentations, and online forums.
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Market Intelligence Engagement Benefits
- Gain a detailed information on the customers and product lines
- Segment the size and growth and assess the potential market opportunities
- Identify the potential opportunities and forecast the market growth
- Effectively track, monitor, and map market performance and determine the KPI
- Gain robust insights on the key drivers and restraining factors affecting the market growth
Benefits of Our Integrated Approach
Having gained a detailed assessment of the sporting goods manufacturing landscape, the client saw numerous benefits from the market intelligence engagement in terms of the market direction, the target segments, and potential opportunities. Furthermore, the client was able to understand the market effectiveness and devise a robust go-to-market approach.