Boosting Brand Equity and Entering the Asian Retail Market: A Market Segmentation Case Study for an American Retail Company

Boosting Brand Equity and Entering the Asian Retail Market: A Market Segmentation Case Study for an American Retail Company

Today, most of the consumers are shopping on their mobile phones and tablets rather than laptops or desktops. As a result, specialty retail market players need to create responsive site designs to optimize the customer experience. Additionally, implementing in-store smartphone targeting to gather customer data and deliver targeted offers for an omnichannel experience is a […]

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