A Leading Software Testing Tools Manufacturer Leverages Infiniti’s Market Opportunity to Analyze Potential Market Opportunities

July 3, 2018

Today, digital transformation is disrupting the way software applications are being developed; thus, intensifying the need for building robust software testing capabilities.

The complexities of software and applications are increasing and there is a growing need for third-party integration. Additionally, testing is required on a constant basis, which might reach a dead point if automation is not implemented. Also, there is no scope for any error during testing and after the application is launched.

Furthermore, various devices and screen dimensions are rapidly altering. This has resulted in snags while testing and developing applications with the right dimensions. Such complexities are expected to increase in the future, and testers will have to find ways to get through these issues and build responsive web and mobile applications.

Business Issues

  • The client: Software testing tools manufacturer

A renowned software testing tools manufacturer based out of the United States with a huge global reach was facing predicaments profiling the target customers and setting sales projections. The client also wanted to evaluate their key value proposition and gain a better outlook of the software testing tools market. With the help of market opportunity assessment, the client wanted to analyze the impact of new disruptive technologies in the market and find best possible ways to acquire potential customers.

How Can Market Opportunity Engagement Help Software Testing Tools Manufacturers

Market opportunity engagement can help organizations determine potential market opportunities and evaluate the unmet needs of the customers. Also, companies in the software testing tools market can efficiently monitor their competitive advantage and allocate adequate resources. Infiniti’s market opportunity assessment helps businesses evaluate the business environment in terms of the compliance and legal issues, economic conditions, and latest market trends. Furthermore, businesses can analyze the key competitors and create a new market profile to understand the different product and service attributes and its effect on the customer’s decision-making process.

Summary of our market opportunity solution

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Client Journey

Infiniti’s market opportunity assessment experts carried out extensive research comprising quantitative and qualitative research with the leading stakeholders in the software testing tools manufacturing space to help the client identify potential opportunities. The experts also compiled information from a wide array of proprietary sources such as company presentations, paid industry databases, and industry forums to help the client discover better marketing practices.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market opportunity engagement, the leading software testing tools manufacturer was able to expand their customer base and target different customer segments on the basis of their preferences. Furthermore, the engagement also assisted the client in identifying and addressing competitor threats, thereby analyzing potential market opportunities.

The Future

Technological advancements in the software testing tools manufacturing industry force the testers to enhance their skills and quality regularly. This is a definite challenge not only for the testers but also for an entire organization to address the advancements and technological updates in the coming months. However, the testing tools market players can knock down these challenges with their innovations and research.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the software testing tools market

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