Social Media Analytics for A Leading Consumer Goods Company

August 31, 2016
Business Challenge: A leading consumer goods manufacturer wanted to assess the effectiveness of their efforts on social media activities and improve ROI for their marketing spend.
The consumer goods firm wanted to assess the impact of their social media campaign and by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate.
We deployed analyst led advanced search focused on identifying and aggregating content from closed communities and forums from multiple countries. We developed KPIs to enable understanding on the focus areas.
The client was able to increase revenue through designing efficient advertisement strategies for targeting the right social platforms and restructuring their advertisement spend strategies.

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