Consumer Goods Social Media Analytics, Social Analytics |Infiniti

Social Media Analytics for A Leading Consumer Goods Company

Social Media Analytics for A Leading Consumer Goods Company

Business Challenge: A leading consumer goods manufacturer wanted to assess the effectiveness of their efforts on social media activities and improve ROI for their marketing spend. Situation The consumer goods firm wanted to assess the impact of their social media campaign and by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate. Approach […]


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