Social Media Analytics for a Leading Medical Supplier

August 31, 2016
Business Challenge: A leading medical supply company wanted to track and measure the impact of its product campaign over social media networks and understand how the campaign was impacting their brand perception vis-à-vis  their competitors.
The medical supply company was facing challenges with exceedingly large number of  social media channels , exceedingly high social media volumes owing to digital campaigns and developing segmented reports for different stakeholders.
We defined search algorithm for comprehensive coverage monitoring and implemented analyst led filtering, categorization and second degree translation. We also deployed dashboard with tiered access system.
Client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign  social media strategies to reach diverse customer segments.

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