Business Challenge: A leading medical supply company wanted to track and measure the impact of its product campaign over social media networks and understand how the campaign was impacting their brand perception vis-à-vis their competitors.
Situation
The medical supply company was facing challenges with exceedingly large number of social media channels , exceedingly high social media volumes owing to digital campaigns and developing segmented reports for different stakeholders.
Approach
We defined search algorithm for comprehensive coverage monitoring and implemented analyst led filtering, categorization and second degree translation. We also deployed dashboard with tiered access system.
Impact
Client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign social media strategies to reach diverse customer segments.
Client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign social media strategies to reach diverse customer segments.
