Client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign social media strategies to reach diverse customer segments.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...