Market Segmentation Enabled a Skin Care Products Manufacturer to Develop a Unique Brand Position
The Business Challenge For every organization, robust market segmentation helps leading businesses to successfully sell their products and reach out to different niche markets. A renowned skin care products manufacturer with a significant number of branches across the globe was facing predicaments developing a unique brand positioning and reaching out to different target audiences. The […]
The Business Challenge
For every organization, robust market segmentation helps leading businesses to successfully sell their products and reach out to different niche markets. A renowned skin care products manufacturer with a significant number of branches across the globe was facing predicaments developing a unique brand positioning and reaching out to different target audiences. The client wanted to devise an effective segmentation strategy to match the consumer needs and reach out to the consumers in an agile and seamless manner.
To identify the different groups of purchasers and target specific products and services for each group, the client approached Infiniti’s group of market segmentation experts. Infiniti’s team of experts carried out blended research comprising of interviews and discussions with leading stakeholders in the skincare products manufacturing space. Also, to cater to the demands of the specific target groups, the team of experts further compiled information across various proprietary sources such as paid industry databases, company presentations, newsletters, and media platforms.
With years of expertise in offering a plethora of services, Infiniti’s market segmentation solutions can help leading skin care products manufacturers to effectively classify customers into appropriate segments. Through effective engagement, the client can tailor their strategies to achieve better acquisition rates. Furthermore, the client can effectively classify site visitors and offer customized products and services to the customers.
Benefits of the Market Segmentation Study for Skin Care Industry
With the help of a robust market segmentation engagement, the client gained actionable insights on the different segments of the skin care products market. Furthermore, the client was also able to identify and target customer with common characteristics and devise an effective strategy to reach the target segments.
- Identify potential market opportunities and devise an effective go-to-market strategy
- Tailor products, pricing, and services to meet the needs of each segment
- Effectively segment the target based on age, sex, and socioeconomic status
- Determine robust brand strategies and keep the brands in tune with the customers
- Understand customer behavior in terms of brand loyalty, brand affinity, and consumer brand attitude
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How Market Segmentation Benefits Skin Care Industry Players?
Today, market segmentation studies have become crucial for organizations looking to gain detailed information about each individual segment of the market. The purpose of market segmentation is not confined to sell products and services; but rather, to implement robust research and development. In the skin care products space, effective market segmentation helps manufacturers gain a better perspective of the market and persuade the customers to differentiate a product, service, or brand. Furthermore, segmenting the market also helps companies explore and analyze different characteristics of potential customers in terms of demographic, socioeconomic, and product usage.
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