Market Segmentation Enabled a Personal Care Company Develop a Unique Brand Position
Market segmentation helps businesses to successfully sell their products and reach out to customers in the most profitable way. A renowned personal care company with a significant number of branches across the globe was facing predicaments developing a unique brand positioning strategy to reach out to different target audiences. The Business Challenge The client wanted […]
Market segmentation helps businesses to successfully sell their products and reach out to customers in the most profitable way. A renowned personal care company with a significant number of branches across the globe was facing predicaments developing a unique brand positioning strategy to reach out to different target audiences.
The Business Challenge
The client wanted to devise an effective segmentation strategy to match the consumer needs and reach out to the consumers in an agile and seamless manner.
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To identify the different groups of purchasers and target specific products and services for each group, a leading skin and personal care company approached Infiniti’s group of market segmentation experts. Infiniti’s team of experts carried out blended research comprising of interviews and discussions with leading stakeholders in the personal care products manufacturing space. Also, to cater to the demands of the specific target groups, the team of experts further compiled information across various proprietary sources such as paid industry databases, company presentations, newsletters, and media platforms.
With years of expertise in offering a plethora of services, Infiniti’s market segmentation solutions can help leading skin care and personal care companies effectively classify customers into appropriate segments. Through effective engagement, the personal care company was able to tailor their strategies and achieve better acquisition rates. Furthermore, the personal care company effectively classified site visitors and offered customized products and services to their customers.
Benefits of the Market Segmentation Study for a Personal Care Company
With the help of a robust market segmentation engagement, the personal care company gained actionable insights on the different segments of the skin care products market. Furthermore, the client was also able to identify and target customer with common characteristics and devise an effective strategy to reach the target segments.
- Identified potential market opportunities and devise an effective go-to-market strategy for the personal care company
- Tailored products, pricing, and services to meet the needs of each segment
- Effectively segmented the target based on age, sex, and socioeconomic status
- Determined robust brand strategies and keep the brands in tune with the customers
- Analyzed customer behavior in terms of brand loyalty, brand affinity, and consumer brand attitude
Learn about the benefits of leveraging market segmentation analysis in skin and personal care segment. Get in touch with our experts.
Benefits of Market Segmentation
Today, market segmentation studies have become crucial for organizations looking to gain detailed information about each individual segment of the market. The purpose of market segmentation is not confined to sell products and services; but rather, to implement robust research and development. In the skin care products space, effective market segmentation helps manufacturers gain a better perspective of the market and persuade the customers to differentiate a product, service, or brand. Furthermore, segmenting the market also helps companies explore and analyze different characteristics of potential customers in terms of demographic, socioeconomic, and product usage.