Business Challenge
The client wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.
Situation
We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
Approach
We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
Impact
The client was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.
