CASE STUDIES

Route to Entry into the Indian Luxury Car Market

Aug 29, 2016

Business Challenge

A leading European car manufacturer wanted to understand the route to entry for its products in India.  

Situation

The client wanted to understand the landscape of the Indian luxury car market to devise an entry plan and identify partners who can ensure a smooth entry and help them establish a market presence.  

Approach

We conducted an in-depth assessment of the Indian market to develop an entry plan and shortlisted potential partners based on factors such as experience with luxury cars sales, servicing capabilities, reputation, etc. We deployed our Bangalore team for this assignment.  

Impact

The client was able to gain an in-depth understanding of market dynamics and select the most favorable partner. Our Bangalore team also helped the clients in setting up of office and negotiating terms with the channel partner.

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